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HomeNewsFresh ProduceTo combat food waste, Sainsbury's has introduced $2 "Taste Me, Don't Waste...

To combat food waste, Sainsbury’s has introduced $2 “Taste Me, Don’t Waste Me” fruit and vegetable boxes.


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To combat food waste, Sainsbury’s has introduced $2 “Taste Me, Don’t Waste Me” fruit and vegetable boxes.


Sainsbury’s is introducing fruit and vegetable boxes at over 200 stores to allow customers to purchase surplus products at a reduced price
The action is a part of the retailer’s continued aim to reduce food waste by half by 2030 while also assisting consumers in accessing nutritious, reasonably priced, and sustainably produced food.
For just £2, customers will receive a variety of loose fruit and vegetables*


Sainsbury’s has announced that starting this week, shoppers will be able to purchase £2 fruit and vegetable boxes. After a successful trial in January, the boxes will now be sold in over 200 select supermarkets across the nation.


In order to ensure that customers have access to affordable, wholesome food as the cost of living rises, the “Taste Me, Don’t Waste Me” boxes will come with a selection of excess fresh fruit and vegetables.


The boxes are available in the fresh produce aisles of Sainsbury’s, and each item is carefully chosen to guarantee its continued freshness. The project is a component of the retailer’s pledge to reduce food waste by half along its value chain by 2030. To assist customers in reducing food waste at home, Sainsbury’s also started deleting “best before” dates from over 100 product lines last year, including pears, onions, tomatoes, and citrus fruits, with over 130 lines to follow.


Sainsbury’s Director of Fresh Food Richard Crampton stated, “At Sainsbury’s, we’re devoted to assisting our customers in accessing delicious, nourishing food that’s better for them and the environment. It’s great to see that shoppers have been enjoying the ‘Taste Me, Don’t Waste Me’ boxes, which is why we’re really pleased to roll out the trial to over 200 supermarkets, helping even more people across the country. We hope that this additional support will prevent good food from going to waste because we firmly believe that everyone has the right to a healthy diet at an affordable price.


The move is the most recent in a series of programmes Sainsbury’s has started to make inexpensive fruit and vegetables more accessible to customers. As part of the government-funded NHS Healthy Start programme, Sainsbury’s is currently providing £2 top-up vouchers to low-income families in England, Wales, and Northern Ireland so they can buy fresh, frozen, and canned fruits and vegetables.


Similarly, Sainsbury’s has pledged to invest £550 million by March 2023 in value as part of its commitment to helping consumers manage the growing cost of living, ensuring that the products that customers buy most frequently are reasonable. Popular promotions like Aldi Price Match, which now offers about 300 products, over 180 of which are fresh, including well-known fruits and vegetables like cauliflower, blueberries, bananas, and carrots, can help customers find inexpensive costs.


* There are some products that are excluded, such as those with a “Use by” date and those in specialty packaging, including lychees and physalis. Celery and organic products, which contain allergens, can be included, but they must stay in their original packaging.



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