Sales of private label beauty and personal care products keep rising in 2024. This follows strong growth in 2023. Recent data from the Private Label Manufacturers Association (PLMA) supports this trend.
Circana reports that beauty product sales grew by 7.9% in dollars and 2.1% in units in early 2024. Eye cosmetics saw the highest percentage increase. Sales soared 70%, reaching $41 million. Lip cosmetics rose by 50%, totaling $26 million. Facial cosmetics grew by 37%, amounting to $49 million. Women’s fragrances increased by 29%, with sales hitting $50 million.
In 2023, private label beauty sales rose by 10.4%. This brought total sales to $3.9 billion. Compared to 2022, unit sales grew slightly by 2%, reaching 956 million units.
Anthony Aloia, PLMA’s Corporate VP, said, “Retailers are dedicated to high-quality, innovative beauty products at affordable prices. The PLMA Show will feature must-have products that help consumers look and feel their best.”
The annual Private Label Trade Show in November will be at the Donald E. Stephens Convention Center in Chicago. This event will showcase various beauty and personal care products, including hair care, skincare, and men’s grooming.
New Retail Private Label Products
New retail private label products are driving growth in beauty and personal care. Notable recent launches include:
- Family Dollar: Levitate Beauty, offering cleansers, serums, and moisturizers priced at $7 and under. Key items include an exfoliating cleanser with green tea and caviar lime, an eye cream with avocado oil and retinol, and a hyaluronic acid serum with Provitamin B5.
- Sephora: The Sephora Collection, with new makeup and skincare items. Highlights are lacquer lipstick, volumizing mascara, eyeshadow primer, and clear false eyelash glue.
- Target: Goodfellow & Co men’s grooming products. This range includes shampoo, conditioner, beard oil, and facial scrub.
- Albertsons Cos.: Signature Care products, such as cherry almond lotion, oil-free eye makeup remover, foaming facial cleanser, and dry touch sunscreen.
- CVS Pharmacy: one+other self-care essentials, including barber shears, nail shapers, nail clippers, cotton balls, and slant tweezers.
These launches show that the private label beauty and personal care market is thriving. Retailers focus on innovation and affordability. Consumers can expect more high-quality, budget-friendly options soon.
