Carrefour saw the largest rise in private label sales in France last year! Carrefour, one of the leading retailers, saw a significant increase in sales of its private-label products last year, according to data provided by Nielsen-IQ.Â
Carrefour private label sales in France
The data reveals an impressive 4.1 percent increase in the share of sales volume due to Carrefour’s private label merchandise, which outpaced the growth of its competitors in the market.
In terms of volume, approximately 43.3% of Carrefour’s sales come from private-label products, commonly referred to as MDD (Marque De Distributeur) in France Interestingly, this figure is matched by market leader E.Â
Leclerc, whose private label sales of goods are highly consistent at 43.3%,. However, E. Leclerc had a smaller 2.1 percent increase in its store sales compared to Carrefour.
Private-label sales dominance is particularly evident at discount retailers such as Aldi and Lidl, at 82.5% and 81.7%, respectively, but Aldi posted 1.5% of private sales, while Lidl Company grew slightly by 0.9 %.
Other prominent retailers, such as Auchan Supermarche, Intermarche and Yu, announced large stakes in private company sales, each increasing their percentages
The broader trends in retail underscore an increasing emphasis on private label brands, with Carrefour introducing strategies such as reducing the number of national brand options through initiatives like the ‘Maxi’ business in supermarkets and the high private label exposure products that come with supermarkets.
This trend is not unique to Carrefour, as different retailers compete for larger market shares in privately owned brands. However, Aldi stands out as an exception, the only major retailer to see its sales share decline amid this overall growth.
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