Waitrose Food Magazine Celebrates 25 Years Of Delectable Inspiration
Embark on a culinary journey over the past 25 years with Waitrose Food’s momentous 25th anniversary edition, set to hit shelves this May 2024! This special issue delves into the changes in British food over the past quarter century, exploring how culinary trends have shaped our culinary landscape.
Launching its 25th-anniversary edition today, Waitrose Food features stunning cover art by renowned artist Eleanor Shakespeare. Packed with intriguing ingredients that capture the evolution of Britain’s dining habits over the last two and a half decades, it offers glimpses of the future and an exclusive menu overseen by none other than Yotam Ottolenghi.
Born in 1999 as Waitrose Food Illustrated, the magazine has stood as a beacon of media engagement and good design. Today it proudly holds the title of the most-read food publication in the UK, with nearly 3 million readers—more than the readership of all other major food magazines combined
Nathan Ansell, customer director at Waitrose reveals, “25 years of Waitrose Food is a huge achievement. For a quarter of a century, we’ve been providing inspiring, free magazines to our foodie customers. Thanks to a loyal audience and strong engagement, our magazine continues to thrive, demonstrating the eternal importance of print in our ever-evolving digital age.”
Jessica Gunn, Waitrose Food Editor, reflects on the magazine’s journey: “Since its inception as Waitrose Food Illustrated, our publication has been at the forefront of the culinary world, focusing on people with whom they’ve celebrated all the up-and-coming talent. Rigorous testing has been done to ensure the results are foolproof—in line with real people. And of course, we’ve provided unparalleled food photography every year.”
Highlights
- Those were the days: Take a fascinating journey through British food over the past 25 years, from the rise of The Great British Bake Off to the advent of food forums on social media.
- Watch this space: Explore upcoming food trends from algae to new biotech, and how technology is reshaping our food landscape.
- Ottolenghify: Celebrity chef Yotam Ottolenghi shares his insights into evolving culinary traditions and offers unique dishes.
- Wine World: Wine expert Helen McGinn explores the evolution of wine over the last 25 years and recommends bottles for tasting today.
Waitrose Food is available free to all myWaitrose members in-store, online and free online reading. Don’t miss the May 2024 issue, which will be available from April 25th!
For further information, please contact: Claire Earley – engaged
About the John Lewis Partnership
The John Lewis Partnership, owner of the popular supermarkets John Lewis and Waitrose, is the largest employee-owned business in the UK. Committed to creating a fairer, more sustainable future, the partnership is committed to being a force for good, benefiting its partners, customers, suppliers, and communities as well as the residents.
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