India Online Grocery Market 2023 Expected to See Record-Breaking Revenue Growth in the Upcoming Years
The online grocery market in India is experiencing an unprecedented period of growth and development, with the current revenue projection for 2023 expected to break records. This boom is largely due to the ongoing effects of COVID-19, which has caused consumers both in urban and rural areas alike to opt for online grocery shopping. The ability to pay digitally, alongside no-contact delivery services, has made the process of buying groceries via digital channels much more convenient and accessible during this time.
Market Segmentation
The Indian online grocery market can be divided into several categories based on payment methods, product type, and regional analysis. During the past two years, payment via online methods such as credit/debit card, UPI or digital wallets has grown significantly. This is due to a combination of increased smartphone usage, deep internet penetration, and preference for digital payments amongst consumers.
In 2020, South India held a 34.6% share of the market in terms of revenue and is expected to experience the highest CAGR of any region during the forecast period between 2021 and 2026.
Impact Of COVID-19 On The Market
The onset of the pandemic has drastically altered the landscape of India’s online grocery market, leading to sectorial consolidation and a sharp increase in sales. Social distancing norms have resulted in people turning towards convenient and safe online shopping, a trend that is expected to extend beyond the pandemic. Many players have seen a surge in sales alongside a growing customer base since last year and this has been attributed to easy access, flexible options and on-time delivery.
Key Players Of The Market
The major players operating in India’s online grocery market include Amazon, Flipkart, Bigbasket, Grofers, BigBazaar and others. These players have increased their market reach by forming strategic partnerships with various regional stores and providing free delivery services. Additionally, they are focusing on customized marketing campaigns to further entice customers and boost sales in the upcoming years.
Future Outlook
The online grocery market in India is expected to witness a CAGR of 11.5% between 2021 and 2026, with a total revenue of USD 10 billion by 2023. With the prevalence of digital payment methods, increased internet penetration and growing awareness amongst consumers, the adoption of e-groceries is expected to continue rising in the coming years. It is estimated that by 2026, the online grocery market will account for 10% of all retail sales in India.
Moreover, with overcrowding becoming a growing concern in large cities and an increasing need for convenience amongst buyers, the prospects of e-grocery stores are very promising. Further advancements in technology such as AI and machine learning can also enable the development of personalized shopping experiences and intelligent recommendations.
The rise of online grocery stores in India has also led to the emergence of new business models such as subscription-based services and loyalty programs. Subscription-based services offer customers access to a variety of items at discounted prices, allowing them to save on their monthly grocery bills. Similarly, loyalty programs enable customers to earn credits for future purchases while using the store’s services.
The success of online grocery stores in India has also led to the emergence of new players such as 1mg, Instacart and Dunzo. These companies are leveraging technology to create innovative solutions based on customer needs and providing a superior user experience. For example, 1mg offers its customers access to medical products at discounted prices while Instacart provides a cost-effective way of shopping for groceries through its on-demand delivery services.
Moreover, the increasing popularity of mobile applications has also enabled online grocery stores to reach new customers by offering convenience and greater choice. These apps provide an easy way to browse products, select items, compare prices and place orders without having to visit physical stores. This has further accelerated the growth of the e-grocery market in India and allowed companies to expand their reach beyond metropolitan cities.
Furthermore, with increasingly busy lifestyles, customers are now looking for ways to save time while shopping for groceries. To meet this demand, online grocery stores such as Big Basket have recently launched ‘same day delivery’ services. This allows customers to place orders online and have their groceries delivered to their doorsteps within a few hours.
Rise in Adoption of Online Grocery Shopping Platforms
The rapid growth of online grocery stores in India is also due to the rise in adoption of these platforms. Customers are now increasingly aware of the convenience and cost-effectiveness that onli
ne grocery shopping offers, leading them to opt for this option over traditional brick-and-mortar stores. Additionally, e-grocery stores have also improved their customer service by providing attractive discounts and offers as well as customized promotions.
Moreover, the introduction of mobile applications has enabled customers to easily place orders from any location and at any time. This has further increased the convenience factor associated with online grocery shopping and allowed companies to reach new audiences in rural areas as well.
Benefits of Shopping Online for Groceries
The convenience and cost-effectiveness associated with shopping for groceries online has made this option attractive to customers. Additionally, customers can save time by browsing through virtual aisles instead of having to visit physical stores. This also allows them to compare prices more easily and choose the most economical options available.
Furthermore, online grocery stores also provide customers with several payment options such as credit cards, debit cards and digital wallets. This allows for secure and convenient payments without having to carry cash or wait in long queues at the store.
The increasing popularity of online grocery stores has also led to an increase in competition amongst players, resulting in greater innovation and improved customer service. This has allowed customers to access a wide variety of products at competitive prices, while also receiving discounts and offers on their purchases.
Overall, the online grocery market in India is expected to see significant growth in the upcoming years as customers become more aware of its convenience and cost-effectiveness. With an increasing number of players entering the market, there is plenty of potential for further growth and expansion.
Companies operating in this space must strive to provide enhanced user experiences and personalized shopping services to remain competitive. Additionally, they should focus on establishing strategic partnerships with regional stores to reach a larger customer base and gain a greater share of the market. By leveraging emerging technologies such as AI, machine learning and blockchain, companies can ensure that their customers have access to a superior shopping experience. This, in turn, can enable them to expand their customer base and maximize revenue growth in the long run.
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