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HomeNewsA-Brandssperm whale protection initiatives are supported by Maison Francis Kurkdjian.

sperm whale protection initiatives are supported by Maison Francis Kurkdjian.


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sperm whale protection initiatives are supported by Maison Francis Kurkdjian.


By collaborating with nonprofit Longitude 181 on projects to support the protection of sperm whales in the Mediterranean Sea, Maison Francis Kurkdjian is promoting the conservation of maritime biodiversity. Longitude 181, a group dedicated to preserving the world’s exceptional biological and cultural variety, was established by oceanographer François Sarano in 2002.


This civic-minded action has been done by co-founder and CEO Marc Chaya and Francis Kurkdjian to safeguard sperm whales, which have been designated as a “vulnerable” species. This dedication resonates especially for scent.


The valuable natural resource ambergris is a present from cachalots, or sperm whales. Under the influence of ocean salt, UV rays, and air, its unique fragrance grows stronger, changes, and matures. Since natural ambergris is extremely rare, synthetic molecules have taken its position as a fragrance enhancer over the years.




Longitude 181 has begun a new mission as part of its WhaleWay initiative in the Mediterranean Sea off the coast of France’s Port-Cros national park thanks to funding from Maison Francis Kurkdjian (in French, La Voix des Cachalots or “The Voice of Sperm Whales”). The program’s main objective is to increase our knowledge of sperm whale biology in order to safeguard their habitat and promote their well-being.


This dedication is yet another example of how LVMH Maisons has made tangible contributions to the environmental agenda outlined in the Group’s LIFE 360 environmental plan.


Visit the website to learn more about Maison Francis Kurkdjian’s philanthropy for the arts and the ecology.


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