One of the top inventions of 2022 according to TIME magazine was L’Oréal’s Colorsonic.
The acknowledgement will help Beauty Leader further their advancements in the beauty technology industry.
Clichy, France, the 10th of November, 2022 – Today, L’Oréal made the announcement that Colorsonic has been given the honor of being named one of the TIME 2022 Best Inventions. Consumers can achieve salon-quality hair coloring results in the comfort of their own homes with the help of a portable, lightweight device that mixes hair color in an innovative and mess-free manner and applies it evenly. It will be recognized as a winner in the category of beauty technology.
“L’Oréal is the cosmetics firm that has the oldest haircoloration tradition in the industry because they produced the world’s first safe, synthetic haircolor formulation more than a century ago. Our unwavering commitment to innovation is the one thing that has remained the same throughout the years, according to Barbara Lavernos, who serves as the Deputy Chief Executive Officer in charge of Research, Innovation, and Technology. “We couldn’t be more ecstatic to learn that one of our most recent L’Oréal BeautyTech innovations has been honored with such a prestigious award.”
Colorsonic was launched during the COVID-19 pandemic when consumers experienced the challenges of an at-home haircoloring process that has remained virtually unchanged for decades, specifically the messiness of hair dye and the difficulty of applying haircolor to hard-to-reach places. Colorsonic was developed in response to consumer needs and refined over a period of five years.
“Co-designed by the L’Oréal Technology Incubator and hundreds of consumers through product testing, Colorsonic is a tech device rooted in three of our core values: personalization, augmented performance, and sustainability,” said Guive Balooch, L’Oréal Global Head of Research and Innovation’s Tech Incubator. “Colorsonic is a tech device rooted in three of our core values: personalization, augmented performance, and sustainability,” said Guive Balooch. “By utilizing cutting-edge technology in tandem with cutting-edge hair-coloring formulations, this game-changing invention is not only satisfying a previously unsatisfied
About L’Oréal
For over 110 years, L’Oréal, the world’s leading beauty player, has devoted itself to one thing only: fulfilling the beauty aspirations of consumers around the world. Our purpose, to create the beauty that moves the world, defines our approach to beauty as inclusive, ethical, generous and committed to social and environmental sustainability. With our broad portfolio of 35 international brands and ambitious sustainability commitments in our L’Oréal for the Future programme, we offer each and every person around the world the best in terms of quality, efficacy, safety, sincerity and responsibility, while celebrating beauty in its infinite plurality.
With 85,400 committed employees, a balanced geographical footprint and sales across all distribution networks (e-commerce, mass market, department stores, pharmacies, hair salons, branded and travel retail), in 2021 the Group generated sales amounting to 32.28 billion euros. With 20 research centers across 11 countries around the world and a dedicated Research and Innovation team of over 4,000 scientists and 3,000 tech professionals, L’Oréal is focused on inventing the future of beauty and becoming a Beauty Tech powerhouse.
More information on https://www.loreal.com/en/mediaroom
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