Lover of heat, rejoice!With the release of new HEINZ Hot varieties, HEINZ® turns up the heat.

April 5, 2023

Lover of heat, rejoice!With the release of new HEINZ Hot varieties, HEINZ® turns up the heat.

Brand Bets Big on Special Peppers and Variety of Flavors with New Spicy Ketchup Flavors and HEINZ Hot 57 Sauce

With the introduction of HEINZ Hot Varieties, HEINZ® introduces four fiery newcomers to the rapidly growing spicy sauce category. The new line-up of three Spicy Ketchup flavours and the first-ever HEINZ Hot 57 Sauce, which will be available in major retailers across the country, are among the HEINZ Hot Varieties. They all boast the heat fans want while maintaining the unmistakable taste and quality that HEINZ devotees expect.
Nearly 50% of all Millennial and Gen Z consumers of condiments in the US actively seek out more spicy flavour choices in addition to regularly using spicy sauces.1 Fans obviously can’t get enough of hot and spicy sauces because TikTok subjects like #spicy and #hotsauce generate billions of views.

Offerings of HEINZ Spicy Ketchup – The new HEINZ Spicy Ketchup offerings, which come in three distinct, thick and rich, crave-worthy varieties—Chipotle (medium), Jalapeo (hot), and Habanero (hotter)—offer a flavour experience and heat degree for any and all spice lovers.
Hot 57 Sauce by HEINZ A crimson jalapeo variation of the popular and enduring 57 Sauce from the company. The first new HEINZ 57 product in more than ten years, HEINZ Hot 57 Sauce offers a quick and tasty way to add flavour and spice to proteins and sides.
Lindsay Davis, Brand Manager, HEINZ Innovation at the Kraft Heinz Company, said, “We know consumers are hungry for a wider variety of spicy sauces and flavors, and as a consumer-obsessed brand at the forefront of food culture, we saw an exciting opportunity to innovate around our fans’ evolving preferences. The heat source of a sauce “really matters to them,” according to audience observations, 2 which served as a compass in the development of new products with carefully chosen and flavorful pepper-specific bases.

HEINZ is in a unique position to satisfy this desire for more heat with its new Hot Varieties because consumers are more apt to try new flavours from brands they know and trust3. More generally, Kraft Heinz’s broader transformation, which uses insight-led innovation to expand the business’s Taste Elevation platform and shape the future of food, is supported by the brand’s entry into the spicy sauce category.

Visit and follow @Heinz on Instagram and @Heinz_us on TikTok to learn more about HEINZ Hot Varieties and the constantly changing HEINZ collection.

What’s Next in Hot and Spicy Table Sauces? by Mintel, 2022.
2 Online poll from Kalsec International, 2019
US CONDIMENTS, 3 Mintel, 2022

Information on The Kraft Heinz Company

At The Kraft Heinz Company (Nasdaq: KHC), we are leading a change motivated by our purpose, Let’s Make Life Delicious. Everything we do is centred on the needs of the consumer. With net sales projected to reach $26 billion in 2022, we are dedicated to expanding our venerable and up-and-coming food and beverage brands on a global platform. To unleash the full potential of Kraft Heinz across a portfolio of six consumer-driven product platforms, we make use of our size and agility. As global citizens, we’re committed to having a long-lasting, moral effect and providing nutritious food for everyone. Visit to learn more about our adventure, or follow us on LinkedIn and Twitter.