CARREFOUR BRASIL GROUP STARTS THE FIRST PHASE OF THE ALTO DAS NAES MULTIPURPOSE COMPLEX.
The Carrefour Brasil Group has just opened the first phase of the Alto das Naçes complex, a project developed in collaboration with the developer WTorre, through its business and real estate management unit, Carrefour Property.
“Alto das Naçes is a significant milestone in the Carrefour Brasil Group’s history. We demonstrate our strength in the real estate sector, with an innovative project monetizing and adding value to the company’s assets,
in addition to being the largest retail group in South America and the largest private employer in the country “says Stephane Maquaire, Group CEO in Brazil.
The project is a 320,000 m2 multipurpose complex composed of mixed, residential, and commercial towers, a new, modern Carrefour hypermarket, and the Paseo Alto das Naçes,
a new mall managed by Carrefour Property, built on the site of the first Carrefour hypermarket in Brazil, which opened in 1975, on Avenida Unidas, on the Berrini/Chucri Zaidan axis, in the city of So Paulo.
“The shopping centre, Paseo Alto das Naçes, provides convenience, service, leisure, and gastronomy options to meet the needs of hypermarket customers, residents, and users of the complex,” explains Liliane Dutra, CEO of Carrefour Property.
“This new mall will generate approximately 250 new jobs, benefiting society not only in terms of services but also in terms of practicality, as it will be possible to meet various daily needs in one location,” Liliane adds.
During the week, 14,000 people are expected to visit the Alto das Naçes complex, which includes the mixed tower, the hypermarket, and Paseo Alto das Naçes. It is worth noting that major retailers such as Cobasi, O Boticário, Outback, Loterias Caixa, and Spoleto, to name a few, are present at the mall.
It is the first initiative by the Carrefour Brasil Group to use Carrefour Property’s real estate expertise to monetize its land and further enhance the company’s assets, with an estimated total sales value of R$3 billion, 60% of which will come from the commercial tower. Eztec will be in charge of selling the high-end residential tower, JFL of the mixed-use tower, and Altre Investimentos of the commercial tower.
Phases of the Project
The complex Alto das Naçes will be built in three stages:
Phase 1 includes a new, modern Carrefour hypermarket, the Paseo Alto das Naçes Shopping Center, and a mixed-use tower.
Phase 2: In 2023, a park will be delivered to the complex’s residents and clients, and the complex will be linked to the Granja Julieta train station.
Phase 3: The corporate and residential towers will be completed by 2026.
Carrefour’s new hypermarket
The new hypermarket will have 15,000 m2 of floorspace, 7,500 m2 of which will be dedicated to retail and 700 covered parking spaces. With a drugstore, Carrefour Card, Self-Check Out – where customers complete payment of purchases themselves – and e-commerce, the new unit offers the best that Carrefour has to offer customers.
In-Store Picking, in which products purchased through e-commerce and/or the My Carrefour app are removed from store shelves and made available to customers within 2 hours Click & Pick-up:
Partner Deliveries: made by partners such as Rappi, Cornershop, and iFood, and consist of purchases made via e-commerce and/or the My Carrefour app that customers choose to pick up from the store.
The new hypermarket will also feature a Food Court with hamburgers, pizzas, a cafeteria, snack bar, sushi, and pastries, as well as a large selection of over 44,000 products in sections such as Healthy, Your Bar, Perfumery, Children’s Space, Perishables, and so on.
The Carrefour Drugstore will introduce new Hygiene and Beauty options, including the best imported perfumes on the market. This is not available at any other Carrefour Drugstore in Brazil.
Furthermore, drugstore products can be purchased via e-commerce and/or the My Carrefour app in the same shopping cart as market products, providing customers with greater convenience.
Real estate management expertise
Carrefour Property has managed 518 of its own properties in Brazil since 2012, following the incorporation of the BIG Group into the Carrefour Brasil Group.
It also manages over 370 commercial galleries in 200 municipalities across 20 states, with over 4,000 tenants, as well as four shopping malls, including Butant Shopping and Jardim Pamplona Shopping in So Paulo,
Paseo Joinville in Santa Catarina, which it manages directly, and Boulevard Shopping in Brasilia, which is managed by another company.
