Asda shares positive news about Blue Light Card.

Asda has announced that its wildly popular Asda Rewards app will now be the primary method for Blue Light Card holders to access their discount.

The modification, which will take effect on May 4th, means that cardholders will still be able to receive 10% off their in-store purchases by simply scanning their Asda Rewards app at the checkout, as opposed to doing so the old way by showing their Blue Light Card and ID.

Between May 4 and May 31, Blue Light Card holders who scan their Asda Rewards app in-store for the first time will also receive a £2.50 bonus deposited into their Cashpots.

When customers buy specific products or complete a milestone mission, Asda Rewards gives them the chance to earn pounds rather than points. Every month,

more than four million users of the Rewards app have accumulated over £70 million in their Cashpots, which they can use to lower their grocery bills.

Additionally, Asda has confirmed that all of its employees will continue to get a 10% discount both in-person and online starting on the day they start working there.

Tom Dalby, CEO at Blue Light Card, said: “We are really proud of our partnership with Asda and know how much our members have enjoyed using the discount. Asda has always done so much to show its appreciation to NHS staff and other frontline workers, and the continuation of this partnership will support millions of blue light workers across the country.

Since last May, our members have saved a phenomenal £128 million when shopping at Asda and I hope the extension of the 10% discount plus the added benefits of using the Rewards app, will continue to help families and individuals across the UK during the cost-of-living crisis.”

Mark Baxter, Senior Director for Loyalty at Asda, said: “The Blue Light community do a fantastic job at keeping us all safe, healthy, and supported, so we’re happy to be able to offer them exclusive offers through our popular Asda Rewards app. 

“As well as benefiting from everyday low prices, Asda Rewards users earn pounds through the app, and by building their Cashpot, are rewarded for simply shopping with Asda.”      

Blue Light Card is a nationally recognised scheme which provides workers in the NHS, emergency services, social care sector and the armed forces with a range of discounts.

GSN