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HomeNewsSupermarket TrendsFrom a bathtub to an incredible supermarket signing

From a bathtub to an incredible supermarket signing

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From a bathtub to an incredible supermarket signing

Highland Fine Cheeses Presents an exclusive Collection at Asda Stores for the Festive Season

Highland Fine Cheeses, renowned for their artisanal cheese expertise, is introducing three new cheeses—Minger, Fat Cow, and Blue Murder—to 54 Asda stores in Scotland. This timely arrival aims to captivate cheese enthusiasts just in time for the holiday festivities. Among the new offerings, Minger boasts a potent aroma and a soft, runny texture when ripe. Fat Cow serves as a versatile substitute for Swiss cheese in various culinary creations, while Blue Murder promises a robust, meaty flavor with its mold-ripened profile.

The introduction of these new cheeses expands Asda’s Highland Fine Cheeses lineup to a delightful selection of six varieties, featuring beloved favorites such as the signature Highland Brie, the distinct Black Crowdie, and the flavorful Strathdon Blue.

Originating from humble beginnings in the 1950s with the creation of Crowdie in a bathtub, Highland Fine Cheeses has evolved into a family-operated business dedicated to crafting exceptional, creamy cheeses. Under the guidance of Rory Stone, the company specializes in the meticulous art of producing mold-ripened and washed-rind cheese styles, striving to deliver world-class flavors.

Rory Stone, owner of Highland Fine Cheeses, expressed immense pride in Asda’s role as the first major retailer to offer their new artisanal cheeses. The company’s unwavering commitment to excellence is evident in its sourcing of local cow’s milk from free-roaming, grass-fed traditional breeds. This careful selection ensures the creation of a distinctive range of European-style cheeses that delight the palate.

Ashley Connolly, Local Buying Manager at Asda, hailed the partnership with Highland Fine Cheeses, emphasizing the company’s dedication to innovation. Connolly highlighted the noticeable improvements in packaging designed for enhanced shelf visibility, a testament to Highland Fine Cheeses’ passion for presenting their products attractively. With the holiday season approaching, these cheeses are expected to take center stage on festive cheeseboards, offering a delectable and diverse range to customers.”

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