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Walmart collaborates with customers to distribute up to $5 million in local communities.


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Walmart collaborates with customers to distribute up to $5 million in local communities.


The retailer has launched a giving campaign that will run from November 25 to December 25.

BENTONVILLE, Ark., Nov. 21, 2022 — Walmart announced the launch of a new giving campaign as part of its Spark Good initiative, with up to $5 million going to nonprofits this holiday season.

Customers can round up their purchases and donate the change to a favourite charity while shopping on Walmart.com and the Walmart app between November 25 and December 25.

Walmart will match customer contributions up to $1 million (a total of $2 million including customer donations), ensuring that every dollar goes further. Spark Good Round Up, which debuted this fall,

allows customers to select an approved nonprofit and set up simple recurring Round Ups on the Walmart app or online.

To encourage customers and nonprofits to participate in the campaign, Walmart is donating up to 3,000 $1,000 grants to nonprofits that receive 20 or more Spark Good Round Up donations, for a total contribution of up to $3 million.

Walmart collaborates with customers to distribute up to $5 million in local communities.

Participation is simple. When a customer checks out while shopping online or in the app, they will be prompted to search for a favourite charity to donate to as part of their round up donations. Customers can also go to Walmart.com/SparkGood and search for their favourite

“Last year, Walmart and the Walmart Foundation donated more than $1.5 billion in cash and in-kind donations to organisations around the world,” said Erin Hogue,

Walmart’s senior director of associate and customer engagement. “Giving is in our DNA, and our customers clearly agree.” With this $5 million campaign, we are not only amplifying our customers’ acts of giving through matching donations and grants, but we are also allowing our customers to direct where the dollars should go.”

Customers can choose from a variety of nonprofits, both large and small, through the Spark Good Round Up campaign. However, if a customer is unable to locate the local cause they wish to support, they can send a referral link directly to the 501(c)(3) of their choice.

Spark Good, Walmart’s newest giving initiative, brings together the retailer’s nonprofit tools under one roof. Spark Good provides nonprofits with a convenient way to collaborate with Walmart in making a difference in local communities, from local grant opportunities to registries for their most-needed items.

Together, we can Spark Good this holiday season. To learn more, visit Walmart.org/SparkGood.

About Walmart 
Walmart Inc. (NYSE: WMT) helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices.

Each week, approximately 230 million customers and members visit more than 10,500 stores and numerous eCommerce websites under 46 banners in 24 countries. With fiscal year 2022 revenue of $573 billion, Walmart employs approximately 2.3 million associates worldwide. Walmart continues to be a leader in sustainability,

corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at facebook.com/walmart and on Twitter at twitter.com/walmart.


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