Through the Club Rewards Scheme, Lidl Ireland is providing every ladies Gaelic football club in the country with the opportunity to raise up to €20,000 for their respective clubs.
Lidl Ireland is delighted to announce that they will be relaunching the successful initiative this year as the retailer continues to show its support for Ladies Gaelic Football and help to level the playing field for LGFA clubs across the country. This comes after the success of last year’s Level the Playing Field campaign and the Lidl Plus LGFA Club Rewards Scheme with the Ladies Gaelic Football Association (LGFA). Lidl Ireland are also delighted to announce that they will be relaunching the successful initiative with the Ladies Gaelic Football
Beginning on Monday, February 7th, Lidl is encouraging customers to sign up for its Lidl Plus app and sign up for the retailer’s rewards scheme in order to earn rewards for their local club. Customers can do so by visiting a Lidl store and speaking with a cashier. In addition to a host of other rewards that are available to all other clubs, Lidl will give the maximum amount of €20,000 to the club that achieves the highest level of success in each of the four provinces.
After registering for Lidl Plus and spending more than €30 in their neighborhood Lidl store between Monday, February 7, and Sunday, March 27, customers will receive a stamp on their digital stamp card. This promotion will run from Monday, February 7, through Sunday, March 27. It is possible to earn multiple stamps in each shop by spending a minimum of €30, and once a user has collected six stamps, they can submit their completed stamp card via the app, at which point their stamps are added to the total of their preferred club. Every club that collects at least 50 completed digital stamp cards will be eligible for a reward. These rewards range from a set of Lidl-sponsored jerseys all the way up to €5,000 in cash funding for clubs that collect at least 500 completed stamp cards.
“We’re delighted to be able to re-launch our popular Lidl Plus LGFA Club Rewards Scheme this year in support of LGFA clubs across the country,” said Fiona Fagan, Head of Marketing at Lidl Ireland, who added that the company was “delighted” to have this opportunity. The results of our initiative from the previous year were so encouraging for players of all levels, and as a business, we are extremely proud to continue to be the most significant supporter of women’s sport in Ireland. However, there is still a significant distance to travel in terms of leveling the playing field, and we are confident that this campaign will make a significant contribution toward accomplishing that common objective.
It is very important to us that our support for ladies Gaelic football begins not only at the inter-county level but also at the grassroots level. This means that we are helping to encourage young girls to become involved in athletics at a very young age. By carrying over our initiative from the previous year and providing the Lidl Plus app to the LGFA as a means to assist in the organization’s efforts to raise support, awareness, and funds, we believe that more resources will be made available to Ladies Gaelic Football clubs all over the country.
Carla Rowe, an All-Ireland winner and a player for the Dublin LGFA, had this to say about the influence of the partnership with Lidl: “Since Lidl’s partnership with the LGFA began, we’ve seen a fantastic upsurge in terms of awareness and support for ladies football. Attendance at games and general support from the general public have both increased as a direct result of this. The contribution made by Lidl has been extremely helpful, and I am aware that the members of my own club are looking forward to the re-launch of the Lidl Plus Rewards Scheme. This initiative by Lidl is an excellent chance for our clubs all across the country to raise some much-needed funds to assist in building on the progress we’ve made and to continue encouraging participation and growth in the sport.
Since 2016, Lidl has invested more than €5 million in the partnership with the LGFA. As a result of the retailer’s support, female football players all over the country have noticed significant changes in the way the game is perceived.