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HomeNewsRetailThis Just Essentials from Asda item is dominating TikTok.

This Just Essentials from Asda item is dominating TikTok.


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This Just Essentials from Asda item is dominating TikTok.


When “Tater Tots” become popular in the UK, shoppers swarm to Asda’s frozen department to get the ideal, under-£1 ingredient.


Indulgent American snacks and meals are still popular among social media users, and lately, Asda’s Just Essentials Potato Pops became viral after TikTok users made “Salt & Pepper Pops,” with many videos amassing hundreds of thousands of views.


The Just Essentials by Asda Potato Pops (500g pack), which are the main component of the TikTok trending recipe for “Air Fryer Salt and Pepper Potato Pots,” are hitting social media by storm. With customers leaving comments like “Drooling over this. Many other social media-savvy Asda customers are recording videos demonstrating how they’re serving the Just Essentials frozen aisle staple. I’ll be preparing this at the weekend.


Some customers go all out to make decadent American-inspired dishes like Buffalo Potato Pops with Blue Cheese Sauce while others choose a more British approach and use the golden bites to make Cottage Pie. The Potato Pops are being cooked in the air fryer.


Customers are praising the Just Essentials potato pops for their taste and high quality. One user on social media wrote, “Asda’s JE Potato Pops 10/10 crunchy on the exterior, fluffy on the inside. Amazing!”


Warning: viral snack! An example of a customer’s response:

“Turn your Asda Just Essentials Potato Pops into salt and pepper potato pops!”

“Salt and Pepper Potato Pops!”

“Recommendation of the day! If you can, get yourself some Asda potato pops as they are soo moreish! They have a lovely crunchy outside and are full of soft potatoy goodness inside”


View additional support for the Potato Pops on social media here.


The Just Essentials by Asda line, which was introduced last year and continues to gain popularity, promises to give shoppers on a budget access to affordable food essentials. The fuss-free, cost-effective Just Basics line comprises everything from fresh produce to pantry essentials, with prices starting at just 16p, and was named the “Own Label Brand of the Year” by the Quality Food Awards.


The supermarket chain recently unveiled its Just Essentials “7 for £20” meal plan, which allows families of four to enjoy a healthy, balanced dinner every night of the week for less than £20. You may browse and purchase the seven recipes online at asda.com.



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