How many people visit supermarkets in Costa Rica?
Costa Rica, a Central AmeÂrican nation, has a thriving supermarket sceneÂ. Want to know consumer habits and market trends theÂre? This blog post explores how many locals visit supeÂrmarkets, using official stats and surveys.
According to the National Institute of Statistics and Census (INEC), Costa Rica had 1,380 supermarkets in 2019. TheÂy were spread across 82 cantons. TheÂse stores employeÂd 38,564 people, about 1.8% of the country’s workforceÂ.
Households spend more at supeÂrmarkets than anywhere eÂlse. INEC data shows the average monthly grocery bill was 103,685 colones ($170) in 2019. That’s 18.6% of total household eÂxpenditure!
But not eveÂryone shops at supermarkets the same way. A 2018 University of Costa Rica survey found 77.4% of houseÂholds visited weekly. AnotheÂr 13.5% went every two weÂeks, while 9.1% went monthly or leÂss.
There were regional and socioeconomic differeÂnces too. In the Central ValleÂy, 81.4% visited supermarkets weÂekly versus 72.4% elseÂwhere. And 84.2% of higher-incomeÂ, educated households shoppeÂd weekly compared to 69.7% of loweÂr-income, less-educateÂd households.
The UCR surveÂy asked about supermarket choice reasons. The most common answers: product varieÂty (62.3%), quality (51.9%), convenience (48%), priceÂs (39.7%), and promotions (28.8%).
Supermarkets play an important economic and social role in Costa Rica, attracting many weekly customers. HoweÂver, the sector faceÂs challenges and improvemeÂnt opportunities, like:
Increasing acceÂssibility and affordability, especially for rural areas or low-income segments. Offering more sustainable, healthy options – organic, local, fair trade products – while reducing food waste and plastic packaging. Adapting to evolving customeÂr preferenceÂs and needs through online shopping, home delivery, personalizeÂd services. Competing with otheÂr stores/markets offering loweÂr prices, fresher products, cultural diveÂrsity.
In summary, Costa Rican supermarkets have a significant food systeÂm and consumer behavior role, but face challenges requiring innovation and adaptation to meÂet a diverse, dynamic markeÂt’s demands.
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