Pizza “Baywatch Berlin” is exclusively available from EDEKA organisation.

February 13, 2023

Pizza “Baywatch Berlin” is exclusively available from EDEKA organisation.


It can only be wonderful and tasty when the top food association and one of the most popular podcasts in German meet. The EDEKA group is in sync with the times with the new “Baywatch Berlin” pizza and relies on communication with a lot of irony and tongue-in-cheek. The purpose of this is to improve the frozen pizza’s reputation. Golden Margherita and Million Dollar Salami versions of the new “Baywatch Berlin” pizza will only be sold at the frozen food counters at EDEKA, Netto Marken-Discount, and Marktkauf beginning in mid-February. The launch of the product is accompanied with an attention-grabbing promotion.


At EDEKA, podcasts are crucial. The company is already successfully reaching a huge number of people in Germany with its three in-house, successful podcast formats, ISS SO, Cheers!, and Yummi. Therefore, beginning a partnership with Baywatch Berlin, one of the most well-known German podcasts, made sense. According to Rolf Lange, Head of Corporate Communications at the EDEKA headquarters, “it is crucial to us to pick up the younger generation in particular with original products – and to accompany this with creative communication.”


Mid-February onward, the two “Under the tagline “Luxury for the stomach,” Baywatch Berlin” pizzas “Golden Margherita” and “Million Dollar Salami” will be offered. luxurious hearing. luxury in a group “at Netto Marken-Discount, Marktkauf, and EDEKA Special: Customers can get pizza from the three podcasters Klaas Heufer-Umlauf, Jakob Lundt, and Thomas Schmitt by scanning the QR code on the back of the pizza box. The URL in the code directs users to the unique Baywatch Berlin landing page. You can play sound samples. Klaas Heufer-Umlauf exclaims joyfully, “Finally, a frozen pizza that you can proudly carry from the frozen food counter to the checkout station.”


many channels of communication


Starting in March, the two “Baywatch Berlin” pizzas will be promoted across the whole EDEKA network. Digital advertisements on YouTube and streaming websites guarantee more exposure. The pizzas are also advertised on the Baywatch Berlin podcast, social media sites, and EDEKA’s own media. Thomas Schmitt, Klaas Heufer-Umlauf, and Jakob Lundt aren’t the only influencers involved in the communication.


In close collaboration with Seven, a brand-new frozen pizza called “Baywatch Berlin” was developed.

One Licensing, the Seven’s licencing division.

Baywatch Berlin was produced by Studio Bummens and One Entertainment Group.