Coca-Cola Launches Marvel-themed Packaging & Stories
Coca-Cola and Marvel are expanding their active partnership with the introduction of limited-edition packaging, cinematic advertising and engaging storytelling experiences
Called Coca-Cola x Marvel: The Heroes, the collaboration features custom images of more than 30 characters from the Marvel universe, from Ant-Man to Captain America, adorned with Coca-Cola and Coca-Cola Zero Sugar bottles and cans.
Characterized by a striking combination of white, red and black, these images bring beloved characters to life.
QR codes on packages provide access to augmented reality (AR) animations for each hero or villain, as well as opportunities to win exclusive prizes such as Disney cruise vacations and autographed souvenirs
The partnership is set to be strengthened with an immersive, multi-pronged campaign covering innovative marketing, digital mobilization, out-of-home content, and exclusive merchandise on CokeStore.com . . . .
In the commercial, a woman inadvertently jeopardizes the entire comic book industry, and Coca-Cola puts together the “real magic” of the Marvel Universe, finally saving the day
Islam Eldesouki, global head of creative strategy and content for the Coca-Cola brand, expressed enthusiasm for the collaboration, citing Coca-Cola’s long association with Disney and the manufacturing opportunity it offers Another is creativity
Starting April 8, fans worldwide can begin collecting the characters as special packages hit shelves in more than 50 countries in North America, Latin America, Europe, China, Japan and the Asia Pacific region in the 19th century
Packaging changes throughout the summer will give fans a look at their favourite Marvel characters.
Mindy Hamilton, Executive Vice President, Global Commercial Partnerships, The Walt Disney Company, highlighted the company’s unique positioning with Coca-Cola,
enabling a uniquely innovative campaign celebrating the enduring legacy of the Marvel Universe as well as Coca-Cola and Disney jointly celebrating storytelling prowess. For more information, visit https://www.coca-colacompany.com/
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