Teleflora Celebrates Mother’s Day Campaign Honors “Her”! Teleflora®, the world’s leading flower delivery service, is gearing up for Mother’s Day with a heart-warming campaign titled “Mother: A Teleflora Love Story,” celebrating every aspect of motherhood, timelessly including the vibrancy that shaped moms into what they are today .
According to a recent Pew Research Center survey, motherhood plays an important role in the personal identity of most moms, with 85% agreeing that it is their most important personal aspect. From traveling the world to adventure skydiving to escapist music, the campaign highlights the experiences that have shaped these mothers into the amazing individuals they are.
Danielle Mason, vice president of marketing for Teleflora, emphasizes the all-encompassing nature of motherhood, acknowledging the challenge mothers face in maintaining a sense of individual identity in the midst of their demanding roles. The campaign is a touching reminder to celebrate every aspect of mom – both her present self and the living past that supported her journey.
The campaign concept, an attractive advertising platform, will be displayed on various social media platforms such as YouTube, Facebook, Instagram and TikTok, supported by targeted in-stream media placement on connected TV, digital platforms and mobile devices It is to resonate on a deep emotional level.
In addition to the ad campaign, Teleflora invites customers to take part in honoring their mothers by sharing their “MotHER” moments on social media. Running until May 13, participants can create Instagram Reels using Teleflora’s custom “MotHER” template for a chance to win one of 20 Teleflora flowers. Details and official rules can be found on Teleflora’s Instagram page.
Teleflora’s Mother’s Day line-up features beautifully designed arrangements, carefully crafted by local florists, delivered straight to the door and each bouquet comes with the perfect keepsake to make a lasting impression.
Floral prints include
Sparkling Delight Bouquet: Roses, lilies and lavender accents are displayed in a beautiful glass vase.
The sweetest flutter flowers: decorated with butterfly details, placed in a lovely clay pot.
Attractive Mosaic Bouquet: Soft pastel shimmer complements overflowing pink and purple flowers.
Blooming Brilliant Bouquet: Crushed glass and ballerina pink add sparkle to this arrangement.
Rosy Swirls Bouquet: A pearl-shaped vase wrapped in pink roses and lavender flowers, capture mom’s heart.
To order a stunning floral arrangement for Mother’s Day, visit Teleflora’s website and contact a local florist for your own delivery.
About Teleflora
Teleflora offers handmade floral arrangements by local florists, ensuring a personal touch and expert craftsmanship. With nearly 10,000 florists in North America, Teleflora offers thoughtful gifts with free delivery options. To learn more about Teleflora’s commitment to “Love Out Loud™” seasons, visit their website or follow them on social media.
For more information about Teleflora, visit www.teleflora.com or connect with them on Facebook, Instagram and TikTok. Explore Teleflora’s corporate social responsibility programs at csr.wonderful.com.
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