Giant Food launches Loop, a circular reuse platform
Yesterday, Giant Food announced that local shoppers can now purchase a selection of products in reusable packaging thanks to a new partnership between Giant Food and Loop, the circular reuse platform developed by TerraCycle. Customers can walk into any of the 10 participating Giant supermarkets and purchase more than 20 products from leading consumer brands, all packaged in reusable containers instead of single-use packaging.
“Giant is proud to be the first grocery retailer on the east coast to launch a partnership with Loop, a global leader in eliminating waste, and offer our customers a program that allows them to shop for products while helping our environment,” said Diane Couchman, Vice President Category Management, Non-Perishables at Giant Food. “We look forward to expanding our Loop item offerings and launching in more Giant locations in the near future.”
An assortment of products in reusable Loop containers from well-known brands, including Kraft-Heinz and Nature’s Path, will be found in branded displays at participating Giant stores. When finished with a product, the empty packaging is returned to a Loop Return Point at any of the participating stores. From there, the containers are sent to Loop to be sanitized, then returned to the CPG suppliers to be refilled and returned to the store for future purchases. Customers are charged a small packaging deposit at checkout, and a full refund is given once the container is returned.
To maintain advanced sanitization standards for all reusable containers, Loop consults with Ecolab Inc., a global leader in cleaning and hygiene solutions, to identify proper equipment and design on-site cleaning procedures.
The launch event – held at the Cathedral Commons Giant Food store in Washtington D.C. – was attended by the following people: Tom Szaky, Founder and CEO of TerraCycle and Loop; Mary Cheh, Washington, D.C. Councilmember of Ward 3; Stacy Cobb, Head of Strategic Planning at The Kraft Heinz Company; and Daniel Wiggington, Director of Direct Store Delivery at Giant Food. They are pictured together cutting the ribbon at the end of the launch event.
For more information on Loop, visit www.exploreloop.com.