Coles has reaffirmed its dedication to assisting Australian household budgets in stretching further and providing customers with important price reassurance by announcing that it will drop and lock the price of more than 300 new items beginning on January 18 and continuing until after the Easter weekend on April 11, 2023. This price reduction and price locking will take place in both supermarkets and online.
DROPPED&LOCKED’s second phase features twice as many products as its first phase did, including well-known brands like Kellogg’s, Kleenex, L’Oreal, Morning Fresh, Gillette, Uncle Toby’s, Four N Twenty, Arnott’s, Steggles, McCain, Carman’s, and Cold Power, in addition to a selection of Coles’ Own Brand items.
Leah Weckert, the Chief Executive Officer of Coles Commercial and Express, stated that the extensive list of popular products will assist Australian households in saving money when entertaining guests during the summer, preparing for the start of the school year, and planning nutritious meals for the middle of the week, all the way up until the long Easter weekend.
“We understand that many Australian households are feeling the pinch following the holiday season, and by lowering and locking the price of hundreds of popular and essential items, we are honouring our commitment to assist Australian budgets in going further,” Leah said. “We hope that this will help Aussie budgets go further.”
According to what she had to say, “This latest round of DROPPED&LOCKED doubles the number of products compared to the first phase of the campaign, and we’re certain that this extension will save Australians millions of dollars over the coming months.”
According to the results of a survey that included more than 7,500 customers of Coles, 82% of respondents are modifying the way they shop for groceries as a response to the rising cost of living. 57% are increasing their use of coupons, 51% are increasing the amount of meals they prepare at home, and 55% are decreasing their consumption of sweets. 1.
In October 2022, Coles decreased and then locked the prices of 150 of the most popular products in households. All of these will continue to be DROPPED&LOCKED until the 31st of January, but certain ones, like free-range chicken breast, beef sizzle steak, and no hormone beef sandwich steak, will also be extended at a lower price until the 11th of April, 2023.
In addition to DROPPED&LOCKED, Coles will continue to provide customers with thousands of new weekly specials, as well as the ever-popular Flybuys points, which can also be redeemed for cash discounts.
Because of the overlap in timings, customers will have the opportunity to take advantage of DROPPED&LOCKED 1 and 2 price reductions for the next two weeks. This is an added bonus.
Key DROPPED&LOCKED 2 products:
|Coles RSPCA Chicken Drumsticks||$5.00||$4.50||10%|
|Coles Pork & Beef Bolognese Mince 500g||$6.50||$6.00||8%|
|Coles Grass Fed Beef Stir fry||$14||$13||7%|
|Coles Lamb Loin Chops||$28.00/KG||$23.00/KG||18%|
|Dolmio Extra Pasta Sauce Bolognese 500g||$4.00||$3.00||25%|
|Arnott’s Vita-Weat Crispbread 250g||$4.00||$3.50||13%|
|Coles Soft White Wraps 8PK||$2.40||$2.00||17%|
|Tip Top White Hamburger Bread Rolls 6PK||$4.30||$3.50||19%|
|Coles Kitchen Garlic Baguette 450g||$2.90||$2.60||10%|
|Wholemeal and Grain Soft Wraps||$2.40||$2.00||16.7%|
|Koala Jasmine Rice 1kg||$4.00||$3.50||13%|
|Birds eye cauliflower rice||$5.50||$4.90||10.9%|
|Uncle Toby’s Breakfast Oat Bakes 260g||$7.00||$6.30||10%|
|Carman’s Oat Slices Golden Oat & Coconut 5PK||$5.50||$4.90||11%|
|Kellogg’s corn flakes gluten free||$7.00||$5.95||15%|
|Vegemite Squeeze 200g||$4.50||$4.00||11.1%|
|Capilano light and smooth upside down honey 340g||$6.90||$6.20||10%|
|Gippsland Twist Yoghurt 160g||$3.00||$2.50||16.7%|
|Cold Power Advanced Clean Laundry Liquid 4L||$32.00||$21.00||34%|
|Somat Excellence Dishwashing Tablets 45PK||$35.00||$21.00||40%|
Recipes featuring DROPPED&LOCKED products:
|Coles Lamb Loin Chops Large Tray||Lamb loin chops with Greek salsa verde and creamy olive and fetta mash|
|Coles Beef & Pork Bolognese Mince 500g||Veggie-loaded spaghetti Bolognese|
|Coles RSPCA Approved Chicken Drumsticks Large Pack||Curtis Stone’s roast chicken drumsticks with avocado|