According to the most recent findings from Kantar, more than two thirds (66.4%) of British households now shop at Aldi.
This places is third place among the most popular grocers in the United Kingdom, surpassing Sainsbury’s thanks to the 1.1 million additional shoppers* who do their grocery shopping at retailer.
According to Kantar, during the first three months of this year, households made a switch to Aldi that resulted in a savings of over £300 million in grocery spending.
As a result of receiving a greater value for their money at the discounter, customers of Aldi are purchasing a greater number of items during each shopping trip than customers of any other supermarket.
The grocery analyst Kantar recently confirmed that Aldi now has a double-digit (10.1%) share of the market for the first time****. This means that one pound out of every ten pounds that is spent in British supermarkets now goes through the tills at retailer.
Giles Hurley, Chief Executive Officer of Aldi UK, said:
We have almost 19 million customers who take advantage of our brand-like quality and prices that cannot be beaten.
People are changing the way they shop as a result of having to make challenging decisions regarding how they will spend their money.
“Consumers are avoiding shopping at large department stores and other establishments with high prices in order to combat the effects of inflation and keep more money in their pockets.
According to analyses conducted by third parties, we are consistently the cheapest supermarket in the UK, and we have made a commitment to our clientele that this will always be the case.
For the past ten months in a row, Which? has consistently ranked Aldi as having the lowest prices of any supermarket*****.
In its most recent study, Which? discovered that full-price supermarkets were 15% more expensive on average when it came to a basket of 41 items, with Aldi costing just £72.54, compared with Tesco at £81.58, Morrisons at £83.63, and Waitrose costing £92.55.