The biggest beauty trends according to Boots for 2023

February 14, 2023

The biggest beauty trends according to Boots for 2023


The top beauty shop in the UK has released its 2023 edition of its annual Beauty Trends Report. The study highlights six trends that Boots believes will have an impact on the beauty industry in 2018. These trends range from newly popular social media trends to the advancement of scientific skincare to the emergence of hybrid shopping experiences. With double-digit YOY growth in premium beauty, skincare, self-selection cosmetics, and haircare, Boots beauty aisles have had a great start to the year.


In order to give our customers even more compelling reasons to buy for beauty at Boots, we continued to alter, develop, and improve our offering throughout 2022, according to Paul Niezawitowski, director of beauty at Boots. We added more than 20 new brands to our inventory in the past year, making beauty more widely available than before. The “lipstick effect” is beginning to take root, but it appears to extend beyond simply lipstick as sales of cosmetics, haircare, and skincare goods at Boots are increasing year over year. I’m proud of the effort we’ve done to become the top beauty retailer in the UK, and 2023 is expected to be even bigger.


Boots presents its forecasts for 2023’s top beauty trends based on information from 15 million active Boots Advantage Card holders and internal knowledge.


First trend: viral beauty
the too feminine Coquette These styles are about to become popular in 2023, from edgy Grunge-inspired looks to Y2K nostalgia and experimental Dopamine Glam.

NARS Multiple Stick ($33) will debut in March 2023.


VERY SOON Launching in April 2023, MAC Squirt Gloss Stick is embargoed until April 4.


Icon Velvet Lip by Fenty Beauty, NEW ($24).


Trend two: Science of Skin skincare products are still well-liked by Boots customers; in fact, the division saw its three longest-ever streak of positive sales weeks in December.

With searches for “peptides” up by a third on, in 2023 skincare aims will shift towards maintaining skin health with barrier-bettering components like peptides, ceramides, and lipids.

Both the revitalising retinol and the hydrating hero hyaluronic acid were among the most popular skincare components on in 2022 and will continue to be favourites in 2023.

Grown Alchemist Detox Serum, NEW ($56).


The Ordinary Multi Peptide Eye Serum is NEW and costs £19.90.


Cleansing oil NEW MAC Hyper Real Fresh Canvas ($36)


Three: Glow Getter Ingestable beauty is becoming more popular, with searches for “beauty vitamins” on increasing by 2170%. Fresh-faced, glowing skin is returning for 2023.

With sales of products soaked with serum at Boots surging by 85% last year, serum concealers will soon become the latest glow-giving makeup bag necessity.

NEW Revitalize & Glow Illuminating Moisturizer by Liz Earle ($28)


Vitamin C PRO Brightening Booster Serum, NEW from Boots, £6


Molly-Mae Tanning Drops’ NEW Filter (£25)


VERY SOON Launching in April 2023, Drunk Elephant Bound Bright Facial is now prohibited (until March 1, 2023)


VERY SOON In April 2023, Boots Glow Illuminating Mist will debut.


Fourth Trend: Savvy Beauty

Living expenses will have an impact on how consumers shop for beauty in 2023, with savvy consumers on the lookout for hidden gems and affordable finds. Sales of Boots’ self-selection cosmetics category, which includes mass market and inexpensive brands like 17, Rimmel, NYX Makeup, and Maybelline, increased by 20% last year.

In 2022, “Price Advantage” (the ability for Boots Advantage Card holders to access discounted pricing) scored as the #1 search phrase across the board for, with over 1,300 deals and promotions accessible at Boots each month.

With a product selling every three seconds during the entire year, the budget-friendly Boots own-brand skincare line was the best-selling mass skincare brand at Boots in 2022.

Revolution Super Base Vitamin Base Primer will be available soon for £10.


17. Pinks Limited Edition Eyeshadow Palette (£5)


Lip gloss from Maybelline called Lifter Gloss Plumping Hydrating ($9.99)


Fifth-generation hybrid high streets
With over 250,000 individuals buying for beauty at Boots every single week in 2023, clients are accustomed to post-pandemic hybrid lifestyles; therefore, a smooth online/offline shopping experience is essential.

Customers are progressively returning to high streets thanks to the more than 150 newly designed beauty halls at Boots stores throughout the UK; by the end of 2022, in-store beauty spending at Boots nearly reached pre-pandemic levels.

The Mane Event, the sixth trend
Haircare is changing, and with a 1,146% rise in “haircare” searches on in the past year, it is now more important than ever.
The haircare industry will undergo a transformation in 2023 thanks to trends that started in the skincare industry, including improved washday procedures, cutting-edge style equipment, and customised products.

Pre-Shampoo NEW L’Oréal Paris Elvive Bond Repair Rescue (£14.99)


VERY SOON Launching in February 2023, Coco & Eve Miracle Hair Elixir is priced at £28.90.


VERY SOON Launch of Function of Beauty 20 February 2023



*Based on Boots UK revenue data from January 1 to January 31, 2023, compared to January 1 to January 31, 2022.