Businesses of all sizes may tailor how their information looks across Apple apps thanks to the free tool.
Introducing Apple Business Connect – Apple is now available.
With this free piece of software, companies of any size are given the ability to modify the way in which their data is displayed within Apple apps.
Apple today introduced Apple Business Connect, a free tool that enables businesses of all sizes to claim their location place cards and customize the way in which important information appears to more than a billion Apple users across a variety of apps, including Apple Maps, Messages, Wallet, and Siri. Apple Business Connect was announced today.
According to Eddy Cue, senior vice president of Apple’s Services division, “We launched Business Connect to give Apple users across the world the most accurate information about places to dine, shop, travel, and more.” Business Connect is available on iOS and macOS devices. “Apple Business Connect gives every business owner the tools they need to connect with customers more directly and take more control over the way billions of people view and engage with their products and services every day,” Apple says. “Apple Business Connect is the future of how we do business.”
Enhancing the User Experience for Apple Maps Customers
Businesses all over the world can now directly manage their information in the interactive Apple Maps place card thanks to a new feature called Business Connect. This feature allows businesses to do things like add and update photos and logos, invite customers to take actions like ordering food or making a reservation directly from Maps, and present customers with special promotional offers.
Showcases are a new feature that has been added to the place card. This feature allows businesses to provide customers with offers and incentives, such as seasonal menu items, product discounts, and more. Through the use of Business Connect, companies are able to effortlessly make changes to the Showcase portion of their place card. Showcases are already available to firms in the United States and will be made available to enterprises in other countries over the course of the next few months.
Customers can also be provided with helpful information by businesses by highlighting actions for them to take directly from the Maps place card. These actions can include ordering groceries through Instacart, making a hotel reservation through Booking.com, reserving a spot for dinner with OpenTable, and many more, all with just a tap of the finger.
Creating an account with Business Connect
If a business owner already has an Apple ID, they can use it to register for Business Connect on the self-service website, or they can create a new Apple ID and use that instead. This can be done from any desktop or laptop computer. After a company has checked in and Apple has verified that they are the owner of the business, the business may then claim their location(s), begin updating and personalizing their place card, and do all of this for free.
Through listing management services like Reputation, Rio SEO, SOCi, Uberall, and Yext, businesses that have multiple locations can take advantage of Business Connect’s Business Connect API to easily deliver accurate and up-to-date information to Maps at scale. This is made possible by Business Connect.
Tools Provided by Apple for Local Companies
Apple created its Business Connect platform with the goal of providing medium-sized companies with the same level of access and the same level of control over their digital presence as large global brands. Tap to Pay on iPhone, which enables businesses to seamlessly and securely accept Apple Pay, contactless credit and debit cards, and other digital wallets through a simple tap to their iPhone, and Business Essentials, a subscription that brings together device management, 24/7 support, and cloud storage, are both other Apple services designed to help small businesses grow and reach customers. Business Connect is a complementary service that complements other Apple services and is designed to help small businesses grow and reach customers.
Contacts with the Press
Julia Schechter Apple
ja schechter@apple.com
Apple’s Fay Sliger may be reached at fsliger@apple.com, and the Apple Media Helpline can be reached at media.help@apple.com or (408) 974-2042.
