Coles contributes 5000 hams to launch the holiday campaign.
National campaign to raise money to provide food for Australians who are in need
As part of the launch of its annual Christmas appeal for the food rescue charity SecondBite, Coles has announced that it will donate 5,000 hams to underprivileged families and community organizations this Christmas.
To assist struggling families and community organizations host joyful Christmas gatherings, SecondBite will donate Christmas hams to local food banks all over Australia.
Coles donated hams to several charities, including the Victorian nonprofit St Mary’s House of Welcome, whose CEO, Robina Bradley, said the hams would be prepared for a holiday lunch with vulnerable members of the community.
“The demand St Mary’s House of Welcome sees at our front door continues to grow as we approach Christmas and cost of living pressures continue to hit,” she said.
Many of the individuals we are seeing are more exposed than ever. Christmas will be a special time for our service users thanks in large part to the hams Coles donated to us. In addition to giving them the kind of celebratory lunch that many Australians take for granted, it will perhaps serve a greater purpose by letting some of the most helpless members of our community know that they are appreciated and cared for.
This year’s Coles Christmas Appeal will use every dollar raised to assist SecondBite in rescuing and delivering unsold edible food to roughly 1,100 national community food relief organizations. From now until Christmas Eve, shoppers can support the appeal by purchasing a $2 donation card at the Coles checkout, or they can donate until December 13 at Liquorland, First Choice Liquor Market, or Vintage Cellars.
The money raised, according to SecondBite Board Director and Ambassador Matt Preston, will provide food relief across the nation in the form of prepared meals, food hampers, and basic ingredients.
For SecondBite’s community food partners, “this year has been very challenging,” he said. “Nearly 40% of organizations told us they’ve experienced a significant increase in demand for food relief.”
“Due to rising rent and utility costs, people are now setting financial priorities in a different way than they previously have. Pensioners skip meals to keep their heaters or coolers on, while parents skip meals so that their children can eat.
“For this reason, it’s crucial to support the Coles SecondBite Christmas Appeal. It aids SecondBite in operating its fundamental services, which include daily food pickup from supermarkets and other suppliers and delivery to those in need. Customers can assist SecondBite in providing ten meals to a person or family in need for as little as $2.
According to research1, 60% of Australians and more than two thirds of families are concerned about being able to meet their needs as the cost of living rises, which is why this year’s Coles Christmas Appeal is being held.
By raising money and continuing its ongoing food rescue operations from its supermarkets, Coles, according to Coles Ambassador Courtney Roulston, is working hard to help SecondBite provide food relief this Christmas.
She said, “Coles is extremely proud of its partnership with SecondBite because it not only helps feed Australians in need but also lessens food waste from supermarkets and distribution centers.
The SecondBite Christmas Appeal is more crucial than ever, and it’s wonderful to be able to supplement the fundraising efforts in Coles supermarkets and liquor stores across the nation with the donation of 5,000 hams to help make Christmas more joyous for those in need.
Since 2011, SecondBite has been able to give Australians in need the equivalent of more than 190 million meals thanks to Coles and its patrons. Throughout the year, SecondBite and its network of roughly 1100 food relief and community organizations across Australia receive donations of unsold, edible food from more than 800 Coles supermarkets and distribution centers.
Customers of Coles can contribute to SecondBite by going to secondbite.org.
For further information, please contact Coles Media Line (03) 9829 5250 or firstname.lastname@example.org