Consumers responded enthusiastically to SPAR’s “Stuffed with Love” marketing campaign, which ran from February 1 through March 31. Customers in stores and organisations in the community were encouraged to make donations of clothing and toys for children who are less fortunate. This resulted in the retailer receiving significantly more donations than he had anticipated, with a much wider range of items being collected. The well-being of children is prioritised in SPAR Zimbabwe’s multi-pronged approach to responsible retailing, which places a strong emphasis on the protection of young people.
Exceeding targets
The initial goal of collecting 1,500 toys was far exceeded by the quantity of stuffed toys, toys, books, puzzles, and clothes that were donated by customers, supplier partners, schools, and communities in the surrounding areas. As is customary, the generosity and thoughtfulness shown by members of the community left SPAR Zimbabwe in awe.
Kidzcan was the recipient of the initial donation handoff that resulted from the SPAR Stuffed With Love Campaign. Daniel Mckenzie, the Director of the Rainbow Children’s Village, accepted the toys on behalf of the children who were residing there during their treatment in oncology wards. These children were receiving care at the hospital.
The next donation was made to Childline Zimbabwe, which has been a charity partner for a very long time. Childline Zimbabwe will disperse the items to all of their drop-in centres located throughout the country. The final two donations were given to the children’s oncology wards at Mpilo Hospital in Bulawayo and Parirenyatwa Hospital in Harare, respectively.
Better Together
“This was a fantastic campaign – we are simply delighted with the overwhelming generosity shown by the community. A little bit goes a long way”, said Cypren Borerwe, General Manager of SPAR Zimbabwe. “We would like to thank everyone who contributed to the SPAR Stuffed With Love campaign – our customers, suppliers, local community groups, and five participating schools. As we like to say at SPAR, we are always Better Together!”
Source: SPAR Zimbabwe
Read more news from SPAR Zimbabwe
About SPAR Zimbabwe
In 1967, Zimbabwe (then Rhodesia) became the 13th country to join the SPAR network after signing a license agreement with SPAR International. In 2015, an independent retailer took over the license for the SPAR Brand in Zimbabwe after the previous license holder divested this retail division.
Despite the challenging economic environment, SPAR Zimbabwe continues to grow its store network. It also remains actively involved in the local community, helping to make a difference through charitable and sponsored initiatives.
