March 8, 2023
At the European Athletics Indoor Championships, Norway leads the medal count.
The 37th European Athletics Indoor Championships, which took place from March 2–5, were won by Norway, who finished first in the medal standings with four gold medals. The competition featured a number of outstanding performances, including the 7.00m world mark long jump by Great Britain’s Sawyers and the two gold medal victories and championship record-breaking 1,500m run by Norway’s Jakob Ingebrigtsen.
Athletes and onlookers honoured the victims and everyone impacted by the tragic earthquake in Turkey and Syria before the competition began. All ticket sales proceeds will be donated to the earthquake victim fund, the organisers said during the opening ceremony, improving the livelihoods of those affected even more. Additionally, European Athletics declared that they would donate one euro for each ticket purchased to the charity.
A total of 593 athletes competed in the event, with 301 men and 292 women, the closest gender split ever. This is a wonderful example of how European Athletics is promoting women in the sport.
substantial media attention
With 480 accredited media present during the event’s four days, including 120 photographers, there was a tremendous amount of media attention. Widespread interest was created in numerous nations by the competition. An average of 1 million people in the UK tuned in to the BBC’s live coverage on Saturday and Sunday, with viewing reaching a peak on Sunday afternoon as more than 1.5 million people witnessed Jazmin Sawyers win the women’s long jump. Two full-length highlights programmes were also broadcast in the Netherlands on Friday and Sunday nights, with Sunday averaging the most viewers at 376,000.
Long-term collaboration
Since 1996, SPAR has been a major supporter of European Athletics, helping to spread the word about healthy living at all levels. With the branding of the SPAR athletes’ number bibs, specific stadium signage, and general event branding, SPAR had a powerful brand presence and received excellent exposure over the course of the weekend.
The next noteworthy occasion is the European Athletics Team Championships, which will take place in Silesia, Poland, from June 23–25, 2023.
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