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Ahold Delhaize has named Boudewijn van Nieuwenhuijzen as Brand President Super Indo 2


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Ahold Delhaize has named Boudewijn van Nieuwenhuijzen as Brand President Super Indo.

The appointment of Boudewijn van Nieuwenhuijzen as Brand President of Super Indo will take effect on June 1, 2023,

according to an announcement made today by Ahold Delhaize. He will take over for Johan Boeijenga, who handed in his resignation on March 31 Ahold Delhaize has .

In order to ensure that Van Nieuwenhuijzen and Super Indo have a seamless transition, Johan will act as an advisor to both of them.

“I am pleased to announce this appointment, as I see Boudewijn as a solid successor to Johan,” said Wouter Kolk, CEO of Ahold Delhaize Europe and Indonesia.

Since the beginning of the year, Boudewijn has been serving as the Vice President of Operations at Super Indo.

Boudewijn is a knowledgeable and focused leader who has demonstrated the ability to create the connection between offline and online go-to-market strategies,

capitalise on possibilities, and maintain a constant focus on the client.

He has also shown that he is able to build this connection.Ahold Delhaize has

He has a strong relationship with the team, and the brand benefits from the value that his comprehensive experience brings to the table.

Boudewijn will get off to a solid start in his role as Brand President thanks to the motivational guidance of Johan.

Boudewijn van Nieuwenhuijzen started his career with Ahold Delhaize in 2001.

Before relocating to Indonesia to work for Super Indo, he was employed in a variety of capacities.

Before joining Super Indo, his most recent positions were those of Vice President of Commerce and Vice President of Operations at another successful local Ahold Delhaize banner,

the Dutch drugstore brand Etos. In addition to this, Boudewijn has a wealth of knowledge in the fields of marketing,

retail, and online commerce as a result of his previous employment at Unilever, Hema, and Boost.

Ahold Delhaize has named Boudewijn van Nieuwenhuijzen as Brand President Super Indo.
Ahold Delhaize has named Boudewijn van Nieuwenhuijzen as Brand President Super Indo.
Ahold Delhaize has

Ahold Delhaize has announced the appointment of Boudewijn van Nieuwenhuijzen as the new Brand President of Super Indo, a supermarket chain in Indonesia.

Ahold Delhaize has With his new role, van Nieuwenhuijzen will be responsible for overseeing the strategic direction,

growth, and operations of the Super Indo brand.

Boudewijn van Nieuwenhuijzen brings a wealth of experience in the retail and grocery sectors, having held various leadership roles in both international and domestic markets.

As a seasoned executive, he will likely focus on driving innovation, improving customer experience,

and expanding the Super Indo brand’s presence in the competitive Indonesian market.

Ahold Delhaize, a leading international food retail group, operates multiple supermarket brands across Europe, the United States, and Asia.

The appointment of van Nieuwenhuijzen as Brand President of Super Indo demonstrates the company’s

ongoing commitment to its growth strategy and its focus on strengthening its presence in key markets like Indonesia.

As the new Brand President of Super Indo,

Boudewijn van Nieuwenhuijzen will face several challenges and opportunities in the Indonesian market.


Some key areas where he may focus his efforts include:

  1. Indonesia present an opportunity for Super Indo to expand its footprint.
  2. Van Nieuwenhuijzen may look to open new stores, remodel existing ones, or leverage partnerships to improve market penetration.
  3. Digital transformation: E-commerce and digital technologies are transforming the retail landscape globally, and Indonesia is no exception.
  4. Van Nieuwenhuijzen may prioritize investing in digital platforms,
  5. such as online shopping, mobile apps, and loyalty programs, to enhance the customer experience and build a stronger online presence.
  6. Supply chain optimization: Efficient supply chain management is crucial for maintaining competitive pricing and product availability.
  7. Van Nieuwenhuijzen might focus on strengthening relationships with suppliers, streamlining inventory management,
  8. and enhancing distribution networks to optimize Super Indo’s supply chain.

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