In collaboration with Barratt London, Asda has unveiled its ambitious plan to redevelop its Park Royal site in Northwest London. The 10-acre brownfield site, currently home to the Park Royal Superstore. It will transform into a vibrant new town center as part of the Old Oak and Park Royal Development Corporation’s (OPDC) regeneration initiative.
Asda plans to develop a 60,000 sq ft flagship superstore with approximately 400 customer parking spaces. The project will also include 1,500 residential units, with half available at affordable rates. Many units will feature double-aspect accommodation and sit atop a landscaped podium above the proposed Asda store.
Sustainability and biodiversity remain top priorities. With the design promoting public transport and incorporating EV parking spaces at the Asda car park. The plan will also create opportunities for businesses to open stores, restaurants, and health facilities, fostering a vibrant community.
The company will keep its existing Park Royal Superstore open during the redevelopment to ensure continuous service. Ian Lawrence, Head of Mixed-Use Developments at Asda, expressed excitement about the project, citing its potential to meet local needs while supporting long-term growth objectives.
The planning application is expected later this year. Craig Carson, Managing Director of Barratt West London, emphasized the importance of rejuvenating brownfield sites to meet housing demand in Ealing. Newsteer Real Estate Advisors also play a strategic role in the project, with Director Ross Bettridge highlighting its potential to deliver urgently needed housing and increased retail options.
In addition to mixed-use developments, Asda is rapidly expanding into convenience retailing. The company recently opened 479 Asda Express stores, with a goal to reach 500 by the year’s end.