In collaboration with Barratt London, Asda has disclosed its ambitious intentions for the redevelopment of its Park Royal site, a 10-acre piece of land in Northwest London.
The existing brownfield site that houses the Park Royal Superstore is poised to be transformed into a lively new town center as part of the Old Oak and Park Royal Development Corporation’s (OPDC) major regeneration area.
Key to the plans is the development of a state-of-the-art 60,000 sq ft flagship ASDA Superstore together with approximately 400 customer parking spaces. Additionally, this project will consist of about a thousand five hundred units out of which half are expected to go at affordable rates. Notably, many such dwellings will have excellent double aspect accommodation and will rest upon a landscaped podium situated over the proposed ASDA retail outlet.
With an emphasis on sustainability, biodiversity and ecological enhancements are prioritized under this scheme where public transport use is encouraged through car-free residential approach and provision for more EV parking areas on ASDA car park.
This innovative mixed-use regeneration shows that Asda is moving in another direction, one of its biggest land deals so far. In addition to retail and residential elements, the plans provide opportunities for other businesses to create stores, restaurants and health facilities; this would lead to a vibrant community setting.
Asda’s existing Park Royal Superstore will remain open during the redevelopment process, thus ensuring uninterrupted service to the neighborhood.
Ian Lawrence, Head of Mixed-Use Developments at Asda expressed great enthusiasm towards the project noting that partnering with Barratt London had helped them unlock the full potential of their properties. This involved meeting local needs through modern retailing spaces while playing a role in housing delivery and enabling Asda to achieve long term growth objectives.
The redevelopment plans are currently under way with a planning application due to be submitted later this year.
Craig Carson, Managing Director of Barratt West London stressed on importance of partnership and this particular scheme in rejuvenating brown field sites as well as addressing housing requirements within Ealing Borough.
Newsteer Real Estate involvement as advisors reveals the strategic importance of the project, with Director Ross Bettridge highlighting opportunities for other like initiatives to deliver housing urgently required while increasing retail offering.
Alongside its mixed-use development projects, Asda is also expanding into convenience retailing, a process that recently saw it open 479 Asda Express outlets. The target of this fast expansion is to establish Asda as a key player in the convenience industry by setting up 500 Asda Express stores by end of year.
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