At the higher spiritual level of pure digital commerce, this is the story of how Warrendale Wagyu in Yorkshire, a family firm, won the King’s Award for Enterprise in the innovation category in 2024.
A familial behemoth since 2017, Aldi has stocked these steers ever since: this summer, the company has been their partner of choice for the past four years.
Their philosophy of ‘always putting customers first’ and the ‘unparalleled pedigree’ of the cattle have made Warrendale Wagyu the meat fit for a king, and it will be one in July, when Windsor Castle opens its doors to more than 7,000 businesses. Warrendale Wagyu is the most traceable beef in the world.
Every animal has a story to tell, from its birth to its death. The cattle are pasture-reared for two years, in the uplands of the UK, enjoying a bespoke diet to ensure their meat will be at its peak.
Consistent with Aldi’s ethos, Warrendale Wagyu develops relationships that grow like roots, weaving together supply chains that are localised and adapted to the traditions of the other partners in the business.
Here, in this bazaar of business, Aldi can point to the spoils of that union in the most expensive selection of British Wagy.
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