Mastronardi Produce Ready to Showcase Innovations at the Organic Produce Summit
Mastronardi Produce, a leading fourth-generation family business, introduced its highly anticipated Organic Summer Series Berries at the Organic Produce Summit in Monterey, CA, held July 10-11, 2024. This launch marks a pivotal moment in SUNSET® They say It is our mission to provide top-notch taste and quality in organic products.
As the demand for organic flavoured products increases, SUNSET®’s organic product offering has become a must for consumers demanding taste and quality which is unparalleled. “Mastronardi is known for pioneering innovation in greenhouse production and is proud to lead the organic movement by crafting outstanding offerings like our Organic Flavor Bombs and now with the Organic Summer Series.” is coming,” Paul, CEO of Mastronardi Products -Mastronardi said, “At SUNSET®, we create products that redefine consumers’ entertainment experiences, and set new standards for taste and quality.”
SUNSET® has been at the forefront of greenhouse-grown strawberries since 2013, with its WOW® strawberries accounting for more than 60% of U.S. production. Market share The brand has also established itself as the leading organic tomato brand in the United States, growing in volume by nearly 20% over the past year. On-the-Vine tomatoes are the fastest-growing segment in the snacking tomato category, making SUNSET® a national leader in product offerings. Their BOMBS™ line, which includes Organic Flavor Bombs®, now accounts for almost 70% of sales in this category, celebrating them for their unique flavours
Introduced at the 2023 Global Produce & Floral Show, Organic WOW® Strawberries revolutionized the berry category, significantly outpacing competitors as North America’s top-selling strawberry retailer SUNSET® continues to raise consumer expectations with Organic Summer Series established on. The series includes Summer Magic™ Blackberries, Summer Pop™ Blueberries, Summer Dream™ Raspberry and Summer Delight™ Strawberry.
Produced under USDA organic standards, these berries are known for their incredible flavor and vibrant color. Mastronardi’s proprietary growing techniques ensure that each berry is naturally delicious and fresh, in keeping with the high standards associated with the SUNSET® brand. The innovative design of the summer line sets it apart in a crowded market, and like all SUNSET® products, this fruit is Non-GMO Project Verified.
Mastronardi Produce remains committed to growing practices. Their organic strawberries are grown in a state-of-the-art Ohio facility equipped with advanced sustainable technology. Despite a hurricane last year, the greenhouse was quickly rebuilt, thanks to the Havecon project, and the second phase of the expansion is now underway This expansion will meet the high retailer demand for WOW® Berries a the love of the solution.
Visitors to the Organic Produce Summit can explore all of SUNSET®’s organic offerings and experience the flavour differences at Booth #202.
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Mastronardi Produce is a pioneer and leader in the gourmet greenhouse industry, producing and selling award-winning products under the SUNSET®, Backyard Farms®, BerryWorld®, and Queen of Greens® brands. This family-owned company for more than 70 years prides itself on producing consistently delicious tomatoes, peppers, cucumbers, berries and lettuce