A global leader in sustainable packaging Berry Global releases a groundbreaking white paper titled How Artificial Intelligence Can Improve User-Centric, Sustainable Packaging Design.
This white paper explores the transformative potential of artificial intelligence (AI) to enhance human creativity and expertise in packaging design and development, paving the way for new solutions that take advantage of AI.
Commitment to Innovation
Jordan French, design manager at Berry Global’s Blue Clover Studios, emphasizes the company’s commitment to innovation: “We are committed to providing our clients with comprehensive opportunities to improve packaging design and meet evolving customer demand. Our white paper shows how we are integrating AI’s comprehensive customer insights into our design processes to deliver user-centric packaging, and support the circular economy.”
Highlights of the White Paper
- Deep insights into customer needs and wants: AI offers unparalleled opportunities to gain deep insights into consumer behaviour, preferences, and trends by analyzing multiple sources of data, including social media, online analytics, sales data, and customer surveys.
- Translation of customer insights into user-centered art: AI increases planning efficiency by accelerating multiple personalized design maps based on pre-defined criteria and customer preferences. This capability allows quick creation of packaging designs that are not only attractive but also tailored to specific customer needs.
- Enhanced packaging results through AI-human collaboration: The packaging design at Berry’s Blue Clover Studios drives the integration of AI tools in development processes to create innovative packaging solutions that meet customers’ needs. This collaboration ensures that packaging meets the unique sustainability and brand requirements of consumers and brands.
Practical Applications and Future Prospects
Berry releases white paper and its goes beyond theories, offering practical applications of AI in packaging design. The company highlights several cases where AI has been successfully used to enhance packaging results. For example, AI-driven data analytics has enabled Berry to accurately predict customer reactions to new packaging, reducing the time and costs associated with product launches.
Additionally, the white paper discusses the future potential of AI in packaging design. It looks at a scenario where AI not only helps in design but also plays a key role in product selection, sustainability assessment, and lifestyle analysis. This forward-looking approach builds on Berry’s goal of moving businesses towards a sustainable future.
Opportunities for Collaboration
Berry Global invites interested parties to download the white paper and further explore these insights. Additionally, Berry encourages industry professionals to [email protected] to make an appointment with a Berry design professional at the 2024 International Milk Deli Bakery Association event. This session will provide hands-on opportunities to discover the new potential of AI in packaging design and development.
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