Woolworths Offers Affordable, Restaurant-Style Meals For Convenient Dining At Home
Woolworths is launching 35 exciting new ‘Dine In’ restaurants, offering a mix of comfort and affordability that families can mix.
Surveyed in 100 stores in NSW and Victoria, this selection boasts a range of options, from a hearty 1.6kg dinner with a whole roast chicken, roasted potatoes vegetables, roasted corn, and carrot and spinach wedges, and costs $25, $6 The equivalent of .25 per serving, up to a stimulating pasta such as 1.2kg Meat lovers pasta baked for $20, or $5 for a meal in any case.
The dish is designed to cook quickly in 35 minutes, which also caters to the air grill trend, in line with the preferences of many Australians who embrace this new kitchen trend
Since its recent launch, the test has seen tremendous success, with more than 90,000 units sold to date. Some of the most requested items include Mexican chicken with vegetables (1.6kg), chicken parmigiana with mush and vegetables (1.6kg), and Spanish with paella (1.2kg).
These new dine-in products cater to the changing consumer landscape, as Australians increasingly choose to eat at home rather than eat out, driven by economic appetite. Woolworths research shows that 40 per cent of shoppers cut down on or avoid eating out altogether to manage their budget.
Notably, there has been a twofold increase in demand for prepared meals at Woolworths since July last year, indicating a growing demand for convenient meal solutions at home
Developed in partnership with Woolworths’ chefs and suppliers, these offerings aim to replicate the experience of dining in a local pub or Italian restaurant, all while remaining affordable.
Matt Harbich, merchandise manager for chilled meals at Woolworths, emphasizes the company’s commitment to providing customers with tasty products to suit all time-constrained families and budgets.
Currently available in selected stores in NSW and Victoria, Woolworths plans to expand the range of Dine In based on initial customer feedback. The assortment will continue to evolve to meet changing consumer preferences.
For further information, please contact Woolworths Media on 02 8885 1033 or official email.
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