Westfalia Fruit has finalized the Syros acquisition, strengthening its presence in the European avocado market. The Belgian avocado company has been a trusted manufacturer of avocado-based products, serving major supermarkets, restaurants, and the European foodservice sector for over 30 years. This move aligns with Westfalia’s growth strategy and commitment to sustainable food solutions.
The acquisition marks a significant step for Westfalia, a global leader in the avocado supply chain. Syros is renowned for its high-quality guacamole and private-label products tailored for retail and professional markets. By acquiring Syros, Westfalia aims to drive avocado product innovation and enhance its retail avocado products offering.
Syros: A Legacy in the Avocado Industry
For decades, Syros has been a key player in the avocado product manufacturer landscape. The company supplies both branded and private-label products, emphasizing convenience and health. Its portfolio includes a variety of avocado-based products designed to meet the growing demand for sustainable and nutritious food.
“Joining Westfalia is a natural progression for us,” said Pieter Casneuf, CEO of Syros. “This partnership will enable us to expand our reach and continue delivering top-tier avocado product development.” With brands like Syros for professionals and Wonky for consumers, the company has carved a niche in the avocado product exporter and retailer segments.
A Strategic Fit for Growth
Wim Destoop, Regional President Europe at Westfalia Fruit, stated, “This acquisition strengthens our value-added business and supports our avocado market expansion in Europe.” Westfalia’s history of supplying a significant portion of Syros’s raw materials highlights the longstanding collaboration between the two companies.
The integration of Syros into Westfalia’s operations will enhance efficiency and broaden product offerings. Westfalia aims to leverage Syros’s expertise in avocado product supplier services and private-label development to create innovative concepts for clients. Both companies share a vision for sustainability, further cementing their leadership in the sustainable food solutions sector.
Global Impact of the Acquisition
Westfalia operates across 17 countries, ensuring a robust presence in the global avocado product trader and distributor markets. The Syros acquisition complements this global strategy, adding a new dimension to Westfalia’s avocado product producer capabilities. This move also solidifies Westfalia’s position as a leader in the avocado product professional and consumer markets.
Syros’s expertise in the European foodservice sector will help Westfalia cater to diverse market needs. The acquisition underscores Westfalia’s commitment to avocado product innovation and reinforces its role as a top avocado product supplier for retail and professional sectors.