Walmart’s AR Optical Try-On: Visualize and Customize Your Fit
At Walmart, we’re dedicated to being there for our customers, no matter when, where, or how they choose to shop. The customer is at the heart of everything we do, and we aim to make the entire shopping experience smoother, seamlessly fitting into our customers’ daily lives. Adaptive retail is our way of fulfilling our purpose to help people live better, allowing customers to shop more seamlessly across different platforms and spaces.
Understanding that helping customers visualize products in real life saves time and boosts confidence, we have invested more in augmented reality (AR) and virtual reality (VR) technologies. This investment aims to assist customers in envisioning how fashion, beauty, and home items will look virtually.
We’re excited to share that we’re expanding this effort to improve the eyewear shopping experience with our new Optical Virtual Try-On. Starting next month, customers can virtually “try on” frames and purchase prescription eyewear online using the Walmart app or directly on Walmart.com.
Tom Ward, EVP, and Chief eCommerce Officer of Walmart U.S., expressed our commitment to providing customers with an exceptional shopping experience. The new Optical Virtual Try-On adds another dimension of choice, meeting customers where they are in their shopping journey. This reflects our ongoing efforts to redefine and enhance the shopping experience.