With its unique positioning, the apple appeals to young families and invites sharing
Terlano, 16 July 2024 – A guarantee, like friends and family, but also a mighty discovery that you can’t wait to share.
This is how Giga® is winning over ever more consumers. Since the beginning of 2024, the apple marketed by the VOG Consortium has expanded its presence in all distribution channels. Since April, it has seen increased volumes with sales more than doubling from last year.
“The feedback from our business partners is really positive,” confirms Klaus Hölzl, Sales Manager at VOG.
“So many enthusiasts are looking for Giga® because of its characteristics: its mighty appearance, intense aroma, and the guarantee of an apple that is always crispy, with a balanced taste tending towards sweet.
Moreover, its distinctive positioning and availability throughout the summer – until the beginning of September – are driving the success of Giga® in Italy, Central Europe, South America and Asia.”
Those who like to share the best moments and explore in company: this is the target audience of Giga®, which VOG is reaching with a new, consumer-friendly communication approach. An apple that invites exploration and sharing to rediscover moments together.
“When you discover Giga® you want to share it with friends, family and social media,” explains Hannes Tauber, Marketing Manager at VOG. “This is why we take this apple to mighty places and invite people to explore them in a social context. Giga® becomes a trigger for engaging a specific target group. It is a new approach for the category and the industry, valuable communication that is very consumer-oriented.”
Thanks to its excellent storage life, Giga® will be available until the end of summer with all its crispness and flavours. An apple so good that you can’t help but share it
