Washington, D.C. – August 27, 2024: As September approaches, the nation prepares to embrace healthier eating habits with the fifth annual National Fruits & Veggies Month (NFVM). Spearheaded by The Foundation for Fresh Produce, this year’s celebration, themed “Every Time You Eat, Have A Plant®,” aims to inspire consumers to make fruits and vegetables a priority at every meal and snack.
Since its inception in 2019, NFVM has consistently motivated millions to enhance their diets with more fruits and vegetables, supported by the Have A Plant® Movement. The 2024 campaign emphasizes simplicity, flavor, and fun, offering creative hacks to integrate more produce into daily routines—whether at home, on-the-go, or dining out.
In a bid to reach even wider audiences this year, The Foundation is innovating its approach by partnering with a diverse group of lifestyle influencers. These influencers, including Lilie Randazzo (@lifewithlilie), Danny Scott (@charlieandcrewdad), Carita Fambro (@seasonedtotaste), Misty Snyder (@mistycoysnyder), and Caitlyn Neier (@caitlynneier), will share their personal strategies for encouraging their families to eat more fruits and vegetables.
Katie Calligaro, Director of Marketing and Communications for The Foundation for Fresh Produce, highlighted the importance of this new strategy. “Our goal is to connect with Gen Z and millennial consumers outside our usual followers by creating culturally inclusive content that resonates with new audiences,” Calligaro explained.
This year’s campaign encourages everyone, from individuals to businesses, to participate in promoting NFVM. The Foundation offers a comprehensive toolkit filled with resources, including customizable social media posts, key messaging, and tips for integrating more produce into retail, restaurant, and school menus.
To kick off your involvement in NFVM, consider these simple steps:
- Engage on Social Media: Share posts using customizable graphics and messages from the NFVM toolkit.
- Incorporate NFVM in Newsletters: Use promotional graphics from the toolkit to highlight NFVM in your consumer communications.
- Leverage LinkedIn: Raise awareness and show your commitment to healthy eating on professional platforms.
- Explore Media Opportunities: Utilize NFVM as a talking point for consumer-facing media in print and broadcast.
As September unfolds, The Foundation for Fresh Produce invites everyone to take part in this national movement to make fruits and vegetables a delicious and essential part of daily life. For more information or to customize your marketing plans with The Foundation, contact Sharese Roper, Director of Industry & Partner Engagement.
