HomeNewsPackagingDS Smith Invests €13 Million in Innovative Packaging, Boosts in Romania

DS Smith Invests €13 Million in Innovative Packaging, Boosts in Romania

DS Smith Invests €13 Million in Innovative Packaging, Boosts in Romania

In a strategic move towards sustainability and growth, DS Smith is making waves in the Romanian market with a substantial €13 million investment in its Ghimbav production site. This ambitious endeavor, slated for completion by the end of 2023, not only underscores DS Smith’s commitment to eco-friendly packaging but also marks a significant stride towards reducing carbon emissions.

Paving the Way for Sustainable Packaging

Meeting Sustainability Goals

This substantial investment is a testament to DS Smith’s commitment to sustainability. It aligns perfectly with the company’s goal of achieving Net Zero emissions by 2050. The upgrades at Ghimbav will lead to a 12% reduction in gas consumption and an impressive 210-tonne annual reduction in carbon emissions. One notable addition is a steam optimization feature integrated into the cardboard production machinery.

Illuminating the Path to Sustainability

Another eco-friendly enhancement includes the installation of a new LED lighting system, which not only brightens up the production site but also contributes to DS Smith’s broader objective of slashing carbon emissions by 46% by 2030. Moreover, advanced waste management technologies have been introduced to reduce electrical consumption by approximately 10%.

Catering to Customer Demands

Plastic Replacement and Increased Capacity

DS Smith’s investment extends beyond environmental commitments. It’s about fulfilling customer demands as well. The company aims to facilitate ongoing plastic replacement initiatives, helping customers transition towards more sustainable packaging alternatives. Simultaneously, this investment is expected to boost production capacity by a remarkable 20%.

Innovations Galore

DS Smith is not just investing in quantity but quality too. Cutting-edge machinery with state-of-the-art features such as 7-color HD Flexo printing and precision die-cutting will be integrated. These technological advancements will not only enhance production but also bolster DS Smith’s portfolio in the Romanian market, aligning with customer environmental goals and cost optimization.

A Thrilling Transformation

Empowering the Team

Christian Schmidt, Managing Director of DS Smith Packaging Romania, expresses enthusiasm about this substantial investment. It empowers the team to venture into innovative packaging designs, elevate quality standards, and deliver graphics that are nothing short of state-of-the-art.

Efficiency Redefined

The revamped production and warehousing layout are poised to enhance manufacturing efficiency, seamlessly fitting into local and European sustainability trends. This realignment plays a pivotal role in achieving the CO2 emissions reduction goals outlined in DS Smith’s Now & Next Sustainability Strategy.


Q1: When will the Ghimbav production site upgrades be completed? A1: All technological upgrades are scheduled for completion by the end of 2023.

Q2: How much will the investment increase production capacity by? A2: The investment will boost production capacity by more than 20%.

Q3: What is the main environmental goal of DS Smith? A3: DS Smith aims to achieve Net Zero emissions by 2050.

Q4: How much will gas consumption be reduced by at Ghimbav? A4: Gas consumption is expected to decrease by 12%.

Q5: What is the target reduction in carbon emissions by 2030? A5: DS Smith aims to reduce carbon emissions by 46% by 2030.

Q6: What advanced technological capabilities will be introduced? A6: The upgrades include 7-color HD Flexo printing and precision die-cutting.


DS Smith’s €13 million investment in its Ghimbav production site signifies a remarkable commitment to sustainable packaging solutions, carbon emission reduction, and meeting customer demands. This strategic move not only fortifies DS Smith’s position in the Romanian market but also propels it toward its ambitious environmental goals. As the upgrades are set to conclude by the end of 2023, DS Smith is poised to make a substantial impact on the packaging industry, one that resonates with sustainability and innovation.

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