Brands Leverage Solar Eclipse To Forge Lasting Consumer Bonds: Globaldata
Food and beverage brands will see a huge promotional opportunity during the leverage solar eclipse happening across North America today (April 8, 2024), according to GlobalData
Some food retailers are taking advantage of this special occasion to introduce new flavours or promote them on social media.
SunChips plans to release the special flavor only within four minutes of use.
MoonPie is currently selling a ‘Total Eclipse Survival Kit’ with eclipse glasses.
Katrina Daimonan, the food analyst at GlobalData, said, “Some think South Korean company to invest almost $4B in chip packaging facility