Speeding up the Digital Transformation in Petcare
Mars creates Digital Advisory Board to improve its digital capabilities and solve problems related to keeping pets. According to Loïc Moutault, Global President of Mars Petcare, “Pet owners expect the highest level of care for their pets, and they put digital at the center of how they purchase, connect, and engage with the world. To provide solutions to pet owners’ problems, develop meaningful relationships with them, and provide a seamless experience in their pet ownership journey, we must move at pace to supercharge our digital capabilities.”
Strategic Digital Advisory Board
Mars creates Digital Advisory Board to speed up the rate at which transformation happens digitally. The board will bring together experts from different fields such as those from digital industry policy academia among others. Areas of focus will include data and analytics end-to-end supply chain operations digital marketing e-commerce.
Insights from Experts and Future Goals
The Digital Advisory Board to get external viewpoints that can help it quicken its journey towards becoming a truly digital company. Some members on this board include:
- Amy Landucci, who serves as Chief Information Officer & Digital Officer at Solventum;
- Benedetto Conversano, who is currently serving as CIO at Diageo;
- Lily Cheng, Founder/CEO of Hubel Labs;
- Marc Speichert, Executive Vice President/Chief Commercial Officer Four Seasons Hotels Resorts;
- Nathan Furr, Professor Strategy & Innovation INSEAD;
- Saj-nicole Joni Ph.D. founder & CEO Cambridge International Group Ltd.
Boosting Digital Capabilities
Mars creates Digital Advisory Board so that they can equip themselves with future-focused skills and knowledge required for success in an increasingly digitized world. At Mars Petcare, Chief People & Organization Officer Erica Coletta said, “We want our Associates to be equipped with the future-focused skills, tools, and knowledge to put digital at the forefront of how we serve pets and their owners.”
A Commitment towards Innovation
They creates Digital Advisory Board as part of its commitment towards innovation and digital transformation. Amy Landucci expressed her excitement about joining this board while speaking on behalf of Diageo she also mentioned that it will help enhance pet ownership experience through digital advances.
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