Aldi Marks Milestone in Too Good to Go Partnership
Aldi, the UK’s fourth-largest supermarket, is celebrating a significant achievement in its collaboration with Too Good to Go, the world’s largest surplus food platform.
Key Achievements: Since the launch of the partnership in February 2023, Aldi has sold an impressive 400,000 Surprise Bags to customers, resulting in a remarkable saving of up to 1,000 metric tons of CO2. This initiative has not only contributed to environmental sustainability but has also helped customers save nearly £8 million.
Surprise Bags Concept: The ‘Surprise Bags’ offered by Aldi contain a variety of grocery products approaching their sell-by or use-by dates, priced at just £3.30 each for a value of at least £10 worth of food. This approach provides a cost-effective solution for customers while addressing the issue of food waste.
User-Friendly Process: Customers can easily participate by using the Too Good to Go app, searching for a nearby Aldi store, and selecting a specific timeframe to collect their surprise bag.
Positive Impact: Liz Fox, National Sustainability Director at Aldi UK, emphasized the significance of the partnership in achieving Aldi’s early target for reducing food waste. The supermarket has now set a new goal to reduce food waste by 90% before 2030.
Future Prospects: Fox expressed hope that more shoppers will benefit from the Surprise Bags in the coming year, making it a simple and accessible way for customers to save money while contributing to sustainability.
Proud Partnership: Sophie Truman, Country Director at Too Good To Go, expressed pride in the partnership with Aldi and applauded the supermarket’s commitment to preventing waste. The success of Aldi’s Surprise Bags has been instrumental in achieving both cost savings for users and environmental benefits.
*Note: CO2e savings are based on calculations from the United Nations Food and Agriculture Organization.