1. Outperform the Market
- Sales Growth: Target a 4% annual increase in net sales.
- Profit Margins: Maintain leading profit margins of 4%.
2. Save Costs and Invest Smartly
- Customer Savings: Achieve €5 billion in savings to offer better prices and services.
- Capital Spending: Invest 3% of net sales in capital projects.
- Earnings Growth: Increase earnings per share by high single-digit percentages.
3. Reward Shareholders
- Free Cash Flow: Generate €9 billion in free cash flow after taxes.
- Share Buybacks: Spend €1 billion annually on share buybacks.
- Dividends: Increase dividend payments each year.
4. Diversify Income Sources
- New Revenue Streams: Earn €3 billion from new income sources by 2028.
- Own Brand Products: Increase sales of own brand products to 45% of total sales.
5. Enhance Omnichannel Strategy
- Loyalty Program: Achieve 80% sales from loyal omnichannel customers by 2028.
- Active Users: Reach 30 million monthly active users by 2028.
6. Focus on Sustainability and Inclusivity
- Reduce Emissions: Meet short-term and long-term emission reduction targets.
- Inclusive Workforce: Ensure a 100% gender-balanced, inclusive workforce that reflects our communities.
Key Strategic Priorities
1. Improve Customer Value
- Strengthen loyalty programs to offer better deals and options.
- Boost sales of own brand products and improve pricing strategies.
2. Expand Market Presence
- Grow organically and through acquisitions in the U.S. and Europe.
- Open new stores and optimize existing ones.
3. Innovate for Growth
- Use data and technology to create new revenue streams.
- Scale new business models to reach €3 billion in additional income.
4. Cut Costs Efficiently
- Save €5 billion through operational efficiencies and automation.
- Use AI in logistics and store operations to reduce costs.
Vision and Purpose
- Vision: Be the trusted local food retailer with great customer experiences.
- Purpose: Inspire better eating and living for a healthier future.
Commitment to Stakeholders
- Balanced Focus: Address the needs of customers, employees, and society.
- Sustainable Growth: Ensure reliable returns and sustainable business practices.
- Customer Engagement: Deepen relationships with personalized omnichannel services.
Ahold Delhaize is dedicated to these goals and strategies to strengthen its market position, drive growth, and maintain its reputation as a leading global retailer.
