On April 16, 2024, Target Corporation, based in Minneapolis, announced a new collaboration with the renowned tennis brand Prince, introducing an exclusive pickleball collection. This limited-edition line, named “Prince for Target,” features nearly 80 unique items, including apparel, accessories, and sporting goods, all priced affordably with most items under $50.
With pickleball rapidly gaining popularity as the fastest-growing sport in the country, Target’s latest collection aims to provide premium yet accessible options for enthusiasts. The range includes stylish skirts, retro-inspired tracksuits, and essential pickleball gear like paddles and balls.
Jill Sandow, Target’s Executive Vice President and Chief Marketing Officer for Apparel & Accessories, highlighted the brand’s commitment to offering customers exclusive and contemporary products at great prices. The collection, developed in collaboration with Prince’s design team, boasts vibrant colors, dynamic patterns, and distinctive graphics, reflecting the energetic spirit of pickleball.
The “Prince for Target” collection will be available starting April 20, both in-store and online at Target.com. Customers can also benefit from convenient shopping options such as drive-up and Order Pickup, ensuring swift delivery within two hours. Additionally, Target Circle members can enjoy a 5% discount on purchases.
Target remains dedicated to community engagement, continuing its tradition of donating 5% of its profits to support families nationwide since 1946. For more details on Target’s initiatives, visit their corporate website.