SPAR Hungary Wins Bronze Effie Award for its Regional Treasures program, which supports small-scale local producers. The program allows local agricultural businesses to sell their products through the SPAR retail chain. Customers gain access to high-quality Hungarian food from their regions.
SPAR Hungary Wins the Bronze Effie Award in the Social Campaigns, CSR, Brands, Companies, and Doing Good category. This recognition highlights its outstanding corporate social responsibility efforts. Márk Maczelka, Head of Communications at SPAR Hungary, expressed pride in winning the award and emphasized the importance of customer feedback.
The Regional Treasures initiative focuses on local sourcing, helping reduce environmental impact. The program has introduced over 400 products from 86 local suppliers into SPAR stores. Customers appreciate the small-batch, high-quality products marked with the distinctive Apple’s logo.
SPAR Hungary Won award for its commitment to supporting local family enterprises and promoting sustainable practices.