With the release of their new bland-busting hot sauce, Tingly Ted’s®, Kraft Heinz and Ed Sheeran are ready to tangle.
The launch of a new brand serves as the foundation for Kraft Heinz’s broader transformation, which uses insight-led innovation to expand the company’s Taste Elevation platform globally.
CHICAGO & LONDON—(BUSINESS WIRE)— The Kraft Heinz Company (Nasdaq: KHC) today announced a new partnership with top-charting artist Ed Sheeran to jointly develop “the ultimate” hot sauce for the Tingly Ted’s® brand. Tingly Ted’s is Kraft Heinz’s newest insight-driven innovation, which is currently available for pre-order. Kraft Heinz is extending its Taste Elevation platform across the globe and into new categories and channels to accelerate its transformation.
The Kraft Heinz Company today announced a new partnership with top-charting artist Ed Sheeran to jointly develop “the ultimate” hot sauce for the Tingly Ted’s® brand. (Image via Business Wire)
The Kraft Heinz Company today announced a new partnership with top-charting artist Ed Sheeran to jointly develop “the ultimate” hot sauce for the Tingly Ted’s® brand. (Image via Business Wire)
Ed, a self-described sauce enthusiast, previously collaborated with Kraft Heinz on projects involving HEINZ® ketchup and sought out their established knowledge to create a hot sauce unlike any other that could satisfy many people’s requirements with just one bottle.
It’s no secret that I adore sauces, says Ed Sheeran. But as I’ve gotten older, I’ve grown to appreciate and need spice with every meal.
“Since I move frequently, I thought it would be a good idea to always carry a bottle of spice with me. I was aware that I didn’t want to create a watery hot sauce because they all tend to end up on the same rack with other unrelated hot sauces. I wanted to create a condiment that was as revered as ketchup.
“I spent a year narrowing down the ideal flavours with a fantastic mixing crew, and we chose two knockouts. the Extreme and Tingly Tingly. There really isn’t anything they don’t go with (except bananas, don’t do that), and I recently took them on tour with me to test them with all kinds of meals.
“I’m really pleased to release this product; I use it for all three of my daily meals. I hope you feel the same way about them as I do.
Tingly Red jalapenos and capsicum peppers are used in the preparation of Ted’s, which is offered in two flavours, including a “Xtra Tingly” variety. The new sauce, which bears Ed’s childhood moniker, is anticipated to advance Kraft Heinz’s Taste Elevation strategy in the rapidly expanding hot sauce market, which is predicted to grow at a rate of 6.3% to $5.4 billion USD in 2027.
“It’s rare to find someone who is as passionate about sauces as we are, and it’s no secret that Ed is already one of the biggest Heinz Tomato Ketchup fans you can find, so when we heard he wanted to make his own hot sauce, we of course wanted in,” says Rafael Oliveira, EVP & President, International Markets at Kraft Heinz. We enlisted Ed’s assistance and worked rapidly to create a formula that realised his ideas. The rest is history, and now our Taste Elevation platform, which is all about enhancing cuisine with fantastic flavour, has a delectable new addition. We eagerly anticipate everyone’s testing it.
The most recent illustration of Kraft Heinz’s change is Tingly Ted’s. In order to redefine best-in-class and steer the future of food, the company is concentrated on extending and growing its capabilities through collaborations with industry leaders in technology or cutting-edge innovators, such as Ed Sheeran.
By 2023, Tingly Ted’s is anticipated to be available everywhere. Visit www.tinglyteds.com or www.instagram.com/tinglyteds to place a pre-order for a container and learn more.
KRAFT HEINZ BUSINESS INFORMATION
At The Kraft Heinz Company (Nasdaq: KHC), we are leading a change motivated by our purpose, Let’s Make Life Delicious. Everything we do is centred on the needs of the consumer. With net sales projected to reach $26 billion in 2022, we are dedicated to expanding our venerable and up-and-coming food and beverage brands on a global platform. To unleash the full potential of Kraft Heinz across a portfolio of six consumer-driven product platforms, we make use of our size and agility. As global citizens, we’re committed to having a long-lasting, moral effect and providing nutritious food for everyone. Visit www.kraftheinzcompany.com to learn more about our adventure, or follow us on LinkedIn and Twitter.
Editors’ Notice
Tingly Sauce 265gr/248ml and Extreme Tingly Sauce 265gr/248ml are the two flavours of Tingly Ted’s that will be offered.
______________________________ \s1 annual compound increase Category statistics from Euromonitor, 2022 to 2027.
The Americas
Public Affairs Director Jenna Thornton can be reached at jenna.thornton@kraftheinz.com.
International
Marissa Munnings International Head of Corporate Communications
Marissa.Munnings@KraftHeinz.com
Rosie Brierley World External Communications Manager
Rosie.brierley@kraftheinz.com
The Kraft Heinz Company is the source.
