Because real buyers still read them — and smart brands know it
Is trade magazine advertising still relevant in 2025?
Yes. And not just “kind of.”
In a world of ad skips, auto-mutes, and 0.3 second attention spans, trade magazines are where buyers actually slow down and pay attention.
They’re not just flipping through for fun — they’re hunting for the next big product, supplier, or innovation.
If your ad is in the right place, at the right time — that could be you.
✅ Why advertise in trade magazines?
You reach supermarket buyers directly
You borrow credibility from the magazine
Your ad isn’t skipped or scrolled past
Print gives your brand lasting presence
You get digital + newsletter coverage too
You align with relevant editorial content
Your brand shows up in the right context
You support your sales and pitch pipeline
1. You reach supermarket buyers directly
Want to know more about how to reach supermarket buyers using B2B channels? We cover it in our recent analysis.
Supermarket buyers
Category managers
Private label teams
Procurement leads
Distributors and importers
If they’re flipping the pages (or scrolling the digital edition), they’re already in a buying mindset.
That’s when your ad matters most.
2. You borrow credibility from the magazine
When your ad appears inside an industry publication — surrounded by analysis, interviews, and insights — it gains trust by association.
You’re no longer “just another supplier.”
You’re a brand featured in a place professionals respect.
We unpack more of this in our full breakdown of the benefits of B2B magazine advertising and why trade media still matters in 2025.
That’s worth more than 10,000 banner impressions.
3. Your ad doesn’t get skipped
Consumer ads fight for attention.
Trade magazine ads sit in focused environments — often the only ad on the page, or one of five in an entire issue.
You’re not lost in a feed.
You’re front and centre, when buyers are looking for inspiration, not distraction.
4. Print gives you shelf life
Trade magazines don’t disappear in 15 seconds.
They stay on desks. They’re shared across departments. They show up in inboxes, waiting rooms, offices, and boardrooms.
Some suppliers get months of exposure from one page ad.
That’s ROI.
5. You get digital and newsletter visibility too
Modern trade mags don’t just print and post. They distribute via:
Digital flipbooks
LinkedIn posts
B2B newsletters
Retail media portals
Supplier directories
Your ad gets multi-platform reach — across print, email, social, and web.
It also complements broader FMCG advertising strategies — helping you stay in front of supermarket buyers beyond the page.
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6. You appear next to relevant content
You’re not advertising next to cooking tips or holiday promos.
You’re next to a fresh produce export analysis or a private label packaging deep dive.
That’s what makes your ad feel natural, useful, timely.
It shows buyers you’re a serious supplier — not just a loud one.
7. You support your sales team
Ads aren’t just about exposure.
They warm up leads, boost email outreach, and make your brand stick in the buyer’s memory when the pitch arrives.
Salespeople love saying:
“We were just featured in Global Supermarket News.”
Because it works.
8. You build recognition where it counts
Advertising in trade mags helps you win the long game.
Familiarity = trust.
Trust = listings.
Listings = sales.
You don’t just want to be visible — you want to be recognised.
This is how brands do it, deal by deal, page by page.
Final word: Smart brands don’t just chase clicks. They show up where buyers look.
In 2025, B2B advertising is about relevance, context, and consistency.
Trade magazines give you all three — in the environments that matter.
So if your goal is to reach buyers, not browsers?
Start where the buyers actually are.