What is the business model of Coca-Cola?
1.
Beverage Sales:
The core of their business is selling their drinks, like Coca-Cola, Sprite, and Fanta.
2.
Franchise Model:
They don't bottle most drinks themselves. Instead, they license their syrups and concentrates to bottlers worldwide.
3.
Revenue from Concentrate:
Coca-Cola makes money by selling syrup, not finished drinks, to their bottling partners.
4.
Global Reach:
Their bottling network spans over 200 countries, making them a global beverage giant.
5.
Beyond Coke:
They have a vast portfolio of drinks, including juice, water, and tea, not just Coca-Cola.
6.
Brand Licensing:
They allow other companies to use their brand for merchandise and other products.
7.
Investments:
Coca-Cola invests in other beverage businesses to expand their reach and revenue streams.
8.
Sponsorships:
They sponsor events and teams, increasing brand awareness and customer loyalty.
9.
Shareholder Dividends:
Being a publicly traded company, they share profits with shareholders who invest in Coca-Cola.
10.
Focus on Sustainability:
Their business model incorporates eco-friendly practices in packaging, water use, and sourcing.