Walmart explores community and culture at the SOMETHING IN THE WATER festival with Pharrell Williams 2023

April 27, 2023

Walmart explores community and culture at the SOMETHING IN THE WATER festival with Pharrell Williams


Three days of music, culture, and art will be featured at the Virginia Beach festival, which will create waves.

We are consistently committed to building the communities where we operate by furthering equity and belonging, and supporting local organisations and causes that help people live up to their full potential.

Walmart explores

This is part of our role as the country’s largest private employer, and we take this responsibility very seriously.

When a customer walks through the doors at Walmart, the feeling of belonging is what we want them to experience, but this is a vision that goes well beyond our retail locations.

Because of this, we are extremely honoured to be the first-ever presenting sponsor of Pharrell Williams’ SOMETHING IN THE WATER music festival in Virginia Beach, Virginia.

This is a music event that you simply cannot miss because it will be set to the soundtrack of honouring diversity, community, and possibility.

We are delivering curated displays aimed to spotlight and support Black innovators, such as business owners, creators, artists, and entrepreneurs, to concertgoers in addition to the incredible lineup of performances that will be presented by some of the most well-known musicians in the world.

One of the ways that we are accomplishing this goal is through the revival of the Walmart manufacturers Studio,

which is an onsite activation area with the goal of promoting and honouring the incredible contributions made by Black manufacturers of all types of products.

Festival attendees will get the chance to meet Black-owned brands, producers, and artists, as well as learn more about the people and stories that are behind the items that will be showcased at the festival.

Fans will have the opportunity to take their festival style to the next level at the beauty bar, celebrate Black joy by personalising a bucket hat with exclusive patches and pins, and relax in the seaside lounge provided by Walmart while they are there.

For the annual Pull Up & Pitch competition, we will also be collaborating with Pharrell Williams’ Black Ambition,

which is a charitable organisation with the mission of reducing the opportunity and wealth divide in the world via the promotion of entrepreneurship.

More than five hundred local business owners will each have sixty seconds to present their consumer packaged goods, technology, or media and entertainment companies to a panel of judges in the hopes of winning thousands of dollars in awards.

In addition, Walmart exploresis collaborating with Hampton Boyer, an African American visual artist based in Richmond, Virginia,

whose work has been exhibited in museums and galleries around the United States as well as internationally, to create co-branded festival products that will only be sold through the NTWRK app.

Users can enter a drawing to win a chance to purchase limited-edition merchandise through the app beginning on Monday, April 24. Winners will be selected at random.

The merchandize will also be offered on-site during the event, which means that we’ve got the fans covered regardless of whether or not they’re going to be there for SOMETHING IN THE WATER.

The limited-edition Walmart x SOMETHING IN THE WATER products will be featured in an exclusive episode of NTWRK that will appear on April 28 at 8 p.m. ET. Following the completion of the episode, the drawing will close promptly at 8:30 p.m. ET.

Walmart is partnering with the Urban League of Hampton Roads to offer free tickets to SOMETHING IN THE WATER for Urban League volunteers. Additionally,

Walmart explores is sponsoring the SOMETHING IN THE WATER community event titled “A Seat at the Table: An Arts & Culture Experience” in order to make attending SOMETHING IN THE WATER more accessible to more people in the Hampton Roads community of Virginia.

We are also aiding individuals who are unable to attend the festival because we are cosponsoring the livestream of the whole festival lineup that will be hosted on YouTube.

During this highly anticipated event in Virginia Beach, we will be celebrating community and inclusiveness in a number of different ways, as well as delivering unique experiences to the local community in the 757 area.

Our conception of what it means to belong does not change. Because of this, you can expect to see us continue to step up to the microphone and sing the praises of the people and places in communities all over the United States that share our goal.