SPAR International recently announced 3.3% growth as global sales reach €41.2 billion, with over 13,600 stores around the world meeting the needs of 14.5 million customers each day.
VisionR, formally known as Glimpse, provides retailers with insights straight from the shop floor by aggregating previously inaccessible data to personalise the shopping experience and drive sales.
With a simple plug-in solution, VisionR’s Scout© technology uses Computer Vision and Machine Learning to transform real-world shopper experiences into reliable online data that retailers can access through VisionR’s App. The Scout breaks shoppers down anonymously into footfall, shopping groups, shopper profile, shop duration, product engagement, penetration, and spend. Using this information, retailers can then make the same informed decisions about marketing, sales, and operations, as they can online, maximising revenues.
“We give retailers a uniform view of their online and offline shoppers, a complete connected shopper journey, all without storing any personally identifiable data,” said VisionR Co-founder, Shane O’Sullivan.
SPAR internationally has been focused on utilising shopper insights to unlock new opportunities instore and improve the shopping experience.
In select Irish stores, SPAR retailers could perform actions using VisionR data at the promotional shelf-ends that yielded positive results which caught the attention of SPAR International, which works with over 105 regional retail organisations to grow the brand internationally.
“Through our partnership with SPAR International, we [VisionR] are able to support SPAR organisations across 48 countries by providing revenue generating data.” – said VisionR Co-founder, Oran Mulvey.
VisionR has recently completed a €1.5m investment round, led by Delta Partners, backed by Bank of Ireland, to provide insights to any retailer with physical premises, from grocery to convenience to fashion.
“Physical retailers have been starved of insights to their customers. That makes it incredibly hard for them to compete against online retailers that have voluminous data and rich insights. What excited us at Delta about what Oran and Shane are doing is the promise of levelling the playing field for physical retailers. Their technology is simple to adopt and gives insights right out of the box, all while staying within the important bounds set down by privacy requirements such as GDPR”, said Dermot Berkery of Delta Partners.