Natural meals gross sales within the U.S. proceed to soar, as proven by the Organic Trade Association’s 2023 trade survey which indicated that gross sales in america in 2022 broke by $60 billion for the primary time.
Regardless of “difficult headwinds”, together with inflation pressures tightening shopper wallets, provide chain disruptions brought on by the pandemic and international political occasions, a proliferation of competing meals labels within the grocery aisles, and a labor scarcity, natural meals gross sales totaled $61.7 billion.
“Natural has confirmed it could actually face up to short-term financial storms. Regardless of the fluctuation of any given second, Individuals are nonetheless investing of their private well being, and, with growing curiosity, within the setting; natural is the reply,” mentioned Natural Commerce Affiliation CEO Tom Chapman.
“Natural’s elementary values stay sturdy, and shoppers have demonstrated they’ll come again repeatedly as a result of the natural system is verified, and higher for folks, the planet, and the economic system.”
Produce remains to be the main vendor within the natural class, with complete gross sales of $22 billion in 2022, which accounts for 15% of all fruit and vegetable gross sales within the nation.
Within the final ten years, natural gross sales have greater than doubled as Individuals are consuming and utilizing extra natural merchandise than ever earlier than.
“Natural is at that proper intersection of environmental and private well being,” mentioned OTA’s Chapman.
“Natural brings collectively the curiosity in human well being and a wholesome setting, and that provides natural a constructive pathway ahead and can assist natural companies face up to challenges sooner or later.”