TOMRA establishes two local offices for expanding operations throughout the Middle East region.
The TOMRA Expands Presence Eastern business operations through new certified offices in Saudi Arabia together with a UAE-based office. The global reverse vending leader possesses the capability to work directly with governments and retailers as well as waste operators to support circular economy targets within both countries.
TOMRA has established its first group of local experts to operate across the Middle East region. The teams will directly provide assistance while constructing necessary frameworks and developing tailored waste management solutions for material collection.
TOMRA expands presence to the Middle East to support green goals
The governments of Saudi Arabia together with the United Arab Emirates intensify their sustainability initiatives following the Paris Agreement framework. The Saudi Arabia Vision 2030 establishes a target to divert 90% of waste from landfills during 2034 although current household waste recycling stands at 5–7%. The UAE takes new approaches for waste diversion alongside emission reduction efforts.
TOMRA establishes new business operations in the Middle East region to advance these sustainability goals. The company possesses tested reverse vending machines alongside sensor-based sorting technologies which will allow deployment of customized solutions for each specific market need.
TOMRA expands presence to the Middle East with proven solutions
TOMRA has established its presence in the Middle East despite previous deployment of its sorting equipment across this territory. After opening regional offices the company plans to release a wider range of technology systems which include:
- TOMRA B5 reverse vending machines
- The implementation of plastic bottle and can deposit return systems
- The organization has introduced incentive-based programs that motivate citizens to participate in recycling initiatives.
- The company provides specialized waste separation products to metropolitan areas and industrial users
The solution encompasses a comprehensive framework which combines equipment supply with operational development and analytics services and maintenance assistance.
TOMRA expands presence to the Middle East as bottle waste surges
Saudi Arabian residents use 200 liters of bottled water annually making their country rank among the global leaders in water bottle consumption. The population exceeding 38 million in Saudi Arabia produces notable amounts of single-use plastic waste which primarily accumulates in landfills.
Through retail and public space locations TOMRA seeks to establish reverse vending stations which will simultaneously collect recyclable containers while awarding users and minimize plastic waste. A reverse collection system for containers finds equal appeal in the densely populated cities of the United Arab Emirates particularly Dubai and Abu Dhabi.
TOMRA expands presence to the Middle East to engage new partners
A physical operations office enables TOMRA to perform the following functions:
- Respond quickly to government tenders
- The organization needs to build direct relationships with municipal waste agencies within the area.
- Support private sector recycling projects
The company should establish alliances with beverage and retail industry partners.
TOMRA expands into the Middle East during an opportune period when infrastructure projects maintain favorable waste management policies while residents increase awareness about better waste practices.
TOMRA expands presence to the Middle East for lasting change
TOMRA continues its growth throughout the Middle East region with a permanent impact
The Middle Eastern expansion of TOMRA represents a dedicated investment to create sustainable systems which will benefit the market for many years to come.
Global experience across Europe Asia and North America enables the company to implement established operational plans. Executing this model across Gulf markets which entail adapting both rules and popular buying behavior represents the upcoming business challenge.
The Middle East becomes poised for extensive container return progress in upcoming years. The upcoming two years will demonstrate if TOMRA successfully transforms policy-based objectives into actual customer collection points.